To follow-up on my Website Manifesto, I'm going to tell the story of a website sales page that I recently edited. Watch for another website story next month!
Sharon Turnbull, PhD, of GoddessGift.com hired me to edit the sales page for her Goddess Quiz. I was really intrigued by her product, impressed by her knowledge and eager to step into her Goddess world.
The existing page was way longer than she wanted it be, because she was trying to explain some pretty complex topics – archetypal psychology and personality assessments. She also has a huge wealth of information to share and she didn't want her readers to miss out on any of it! Maybe she was trying to write the sales page of a lifetime?
In an effort to keep the page to a manageable length, Sharon had included links to a lot of different pages with more information, inviting her website visitors on a long and fascinating journey. The problem was that it was too easy for them to get lost or distracted along the way.
We worked together to bring the focus back to one purpose: encouraging website visitors to buy the Goddess Quiz.
The result? Sharon's Goddess Quiz sales page is now much more focused. There are three outbound links that open as small new windows; one has more information about each of the Goddess types, and the other two are personal stories of how others have benefited from the Goddess Quiz.
I asked Sharon about the difference it made to have my help with her sales page, and here's what she told me:
“Though I was initially dreading having to ‘brain dump’ on someone who knew nothing about my unusual product, everything about you and your process quickly reassured me I'd made the right decision. You listened carefully and took my concerns to heart while gracefully introducing original ideas that literally rejuvenated that tired old sales page I'd been using. You reconnected me to my story and gave it momentum.
Somehow you knew exactly what to change and what to keep in the copy to make it clear and concise. And the tone was perfect – not hard sell, but not too “woo-woo” either. Your powerfully crafted page was right-on-target and you delivered it in a way that was phenomenal . . . not only prompt and efficient, but actually instructive and enjoyable. Linda, you were Goddess-sent!”