Here’s a quick trick: Think about what’s behind the question.
For example, let’s say you own a carpet cleaning company and someone calls to ask:
“Will you be using environmentally-friendly cleaning products to clean my carpet?”
Beyond the question: What is the person concerned about?
In this case, the person asking the question may be concerned about the potential impact of the chemicals in traditional cleaning products, and how those could affect the indoor air quality in her home and the health of her family. Potential blog posts could include:
- Top 10 Reasons to use Green Cleaners
- The Hidden Dangers of Chemical Cleaners
Either of these posts would validate the person’s concerns and motivate her to take further action.
- How to Choose a Green Carpet Cleaner
- How to Use a Green Carpet Cleaner
These posts would inform the prospective client about how to take action on her own.
- Top 10 Questions to Ask a Green Cleaning Service
- How to Choose a Green Cleaning Service
This post would educate the prospective client about hiring someone to help her solve this problem.
What is a frequently asked question in your business? What concerns are behind that question? See if you can come up with a series of blog post titles, using the ones above as your starting point.
All of these posts will work together with the other content on your website to help your prospective clients evaluate whether you are the right company to help them.