Some of my favourite articles to read and write are those that connect seemingly disconnected things. What does going to the gym have to do with marketing? Alexandria Brown can tell you. What does winter driving have to do with creativity? I explain that in this 2005 article.
To start making connections, try this three-step process:
- Notice something interesting. What are the concrete facts? What's happening?
- What's interesting about this? What does it mean? What's behind the facts?
- How can this relate to a problem that your target market is facing, or a solution that you've discovered?
Quick Writing Prompt: Notice one thing in your day-to-day travels today and connect it to your work with your target market. Keep practicing and you'll start seeing connections everywhere you turn.