I’m not a football fan. So why did my ears perk up when I heard Superbowl news this morning? Because they were talking about grammar! And I am interested in grammar. Specifically, I’m interested in how grammar errors get people noticing and talking about you – and not in a positive way.
Here’s what happened. In advance of the big game next Sunday, a banner is hanging against the side of a building in Tampa. It reads:
“Welcome to Downtown Tampa: There’s so many reasons to love it.”
Did you notice the error? For a photo and explanation, check out this story in the Tampa Tribune (photo and news story are no longer available).
Don’t let bad grammar distract your readers from your message. Proofread, proofread, proofread!