One of the best ways to encourage new website visitors to join your mailing list is to offer them a valuable free gift in exchange. But some coaches, speakers and organizers don’t think they have anything to offer.
That wasn’t the case for Cristina Favreau of The Savvy Entrepreneur. When she set out to put together a free gift for her website, she knew she had some untapped “gold” (content) to mine.
Cristina had recently led some very successful workshops about Designing a Compelling 30-second Intro. And she’d prepared a script, which contained all of the valuable content from the workshop.
She had great information, but it was written as a script, not as a learning guide. She knew that it needed to be re-formatted, cleaned up and re-written in order to be the valuable gift she wanted to offer.
A fellow member of the New Coach Connection, Cristina saw a promotion that I sent, visited my website and contacted me to find out more.
The result? Well, in Cristina’s own words, “[Linda] did an amazing job of taking what I had written (which was in my informal speech format) and turned it into something I’m extremely proud of. I’m biased, but I think my guidebook, Designing a Compelling 30-second Intro, is kick-ass.”
In response, I shared my own thoughts about learning styles and adding value to audio in a recent blog post.