In her Claim Your Expertise session, Karen Batchelor and I discussed ideas for her information empire. Completing her website was central to her plans, and so that's where we started.
The most exciting thing for me about Karen's website project was how we used the name of her business, Midlife's a Trip, as the theme for the entire site, and for Karen's service offerings.
Instead of an introductory coaching session, she offers a Midlife Day Trip. Instead of a menu of services, she provides a Midlife Trip Checklist. Karen's upcoming members-only program? The Passport Club! And so on.
The fun has continued as we've worked on Karen's newsletter, and a series of articles discussing what must be packed for a midlife trip (your ID, your emergency contacts list, etc.). Each of those items is a metaphor for the transformational coaching concepts that Karen uses to help her clients during this challenging and exciting time of life.
Weaving a theme through Karen's website, service offerings and other writing projects has been extremely rewarding and creative for me. What was it like for Karen?
"Within the first ten minutes of my Claim Your Expertise session, I knew I had found the solution that would turn my marketing plans into reality. I was stuck and overwhelmed with the task of merging my website and blog, which involved a complete rewrite of the website content.
With Linda’s help, the first phase of this project was completed in just one week. I was and continued to be amazed with her ability to bring each project in on deadline or before.
We even had to speed up the website launch because a local paper was doing an article on me the day after Memorial Day. With Linda’s help and patience, my new site was ready in time for the increased traffic generated by the article. I know that without Linda’s focus and attention to my project, there’s no way it would have been done in time.
Since then, Linda has helped me with other projects, like my first e-newsletter and an introductory letter to my list of contacts. Because of my confidence in her stellar writing skills and extraordinary customer service, I have also referred several friends to her for editing of their books. If you're in the middle of a writing project, or even contemplating starting one, Linda is definitely a person you want on your team. Thanks so much, Linda!" – Karen Batchelor, Midlife’s A Trip