While it may not be something you’ve paid much attention to, your blog categories are a very important part of your content marketing strategy.
Before you write, blog categories help you to generate balanced content in a variety of sub-topics of your main area of expertise.
When you’re setting up your idea catchers, you may even create sub-folders or blank pages labelled with your category names – creating that space can help attract the ideas to fill it!
After you write, blog categories help both you and your readers to quickly find previous posts in a specific topic area.
Planning your blog categories allows you to create a body of work that tells a broader story – showing your ideal client what you know and what you can help them with.
In that sense, your blog categories are a natural extension of your brand, revealing what’s important to you and what you stand for in your business.
Isn’t it time to make the most out of your category list?
While writing this post, I cleaned up my own category list and pared it down to 15. To avoid broken links or confusion, I’m going to tread carefully before I make any other changes, and I suggest you do as well.
Read more: How to Choose the Best Business Blog Categories.