When we feel, we begin to be alive. When we express a feeling, we share with the rest of the world that we are alive. When we express a feeling through music, we invite the rest of the world to share in our experience of the feeling, and to be alive with us." – Source unknown
I used that quote in my Musical Musings column at Coaching Toys back in 2006. The post was called "Exuberance," and describes some magical moments in my music therapy practice.
Reading the article today through the lens of business blogging, it reminds me of the importance of connecting to the passion of your work.
When I'm writing a blog post, I can conjure up the image of past clients or colleagues who've confessed that they feel trapped by the writing process – they have a message to share but feel unable to do it. And that's blocking them from reaching the prospective clients they could help.
When I think of all of the people that will benefit from hearing my clients' messages, that image sparks my passion to shout from the rooftops about the benefits of blogging, and provide tips that make writing easier.
As my friend Jeff Korhan commented on Twitter about his recent blog post, "whatever it takes to get more folks making the most of their expertise." Even if that means getting rid of the word "blog."
Writing prompt: What potential do you see in your clients and prospective clients? What information do you have that will get them started towards achieving it? Now that's something to be excited about! Tap into that exuberance and blog from there.