Coach Joy Butler wrote me recently to thank me for the Top 10 Article Generator, and she had an interesting comment to make. I asked her permission to write about it in the blog and she graciously agreed:
“Developing marketing tools is amazingly difficult for me even though I was once marketing VP for a small company. The difference is, I was marketing people and products to which there was no emotional or egoic attachment.”
I think I understand what Joy was getting at. When we’re marketing ourselves, our own products and services, it is very personal. It can hurt when people don’t buy, or when they buy and want a refund, or when they don’t sign up, or when they sign up and then unsubscribe.
We put our hearts and souls into what we do, and that can make it even scarier to put it out into the world to be judged.
Personally, I’m starting to recognize lately that I LOVE marketing. Launching my book feels like the culmination of all the years I’ve spent studying and practicing Internet marketing (six years and counting). I truly am having fun putting it all together to promote this book that I am so proud of and so excited about.
Attached to the book? You bet I am!
Attached to the results that I get? No, I’m leaving that up to the universe to decide.
What about you? How do you maintain a healthy detachment from your results? How do you avoid taking it personally when your marketing efforts don’t pan out?
Please comment on this blog post and let me know.