An organizer with her own show on HGTV came to her VA (virtual assistant) Lisa Wells with a challenge.

The organizer had been approached by an online magazine that loved her work on the show and wanted her to submit an article.

This woman was a great organizer, but writing?

She knew she was in over her head.

Added Value

Since Lisa’s expertise is to provide her clients with excellent technical and administrative support (not writing or editing), she passed the challenge on to me. She also acted as the project manager, making the process seamless for her client and boosting the value of her own services.

Organizing the Organizer

The story the organizer had put together showcased her successful work with a family who had a very cluttered closet.

Her writing needed – dare I say – some organization!

I structured her ideas into sections, telling her story in a logical way.

I used numbered lists and bullet points to break up the information and make it much easier to digest.

I incorporated extra content she had provided (such as an FAQ list) to add sidebar material like simple tips and information about professional organizers.

I also cleaned up her writing a bit, looking for grammar issues and commonly misused words.

I absolutely loved working on this project, and shortly after I added “Organizers” to my roster of ideal clients (along with Coaches and Speakers).

Why not get started on your writing project today? You could have a great new promotional tool in place by September!

An inspirational speaker, who is a client of mine, has been making great use of my "You Talk, I'll Write" article service.

As a speaker, he's obviously great at creating amazing content that inspires and motivates others into action, but he hasn't been taking advantage of article marketing to drive traffic to his website and increase his credibility and exposure.

We meet on the phone, and in one hour we can create content for two or even three 500- to 750-word articles (we're getting quicker and more efficient the longer we work together).

His articles have impressed the folks at a prominent US-based website, currently showcasing inspirational speakers such as Deepak Chopra, Steven Covey and Debbie Ford, and now, my client.

So remember, you don't have to be a writer to wow people with great written resources.