What are you building with your words? This question occurred to me after my morning meditation session. I was reflecting on how I could be most useful today, and I decided to get some help from a new iPhone/iPad coaching app that I recently discovered. ThinkPal is designed to "kick-start your creativity and unearth new […]
If your content isn’t working, check for these root problems
So you're blogging, tweeting and updating and you're growing your numbers of friends, fans and followers. Yet you're discouraged by the lack of concrete results (i.e., more clients and sales) and you're not sure that content marketing is worth the HUGE effort it seems to take. Before you give up completely, have a look to […]
Done is better than perfect, but good is still better than bad
I have a conundrum. On the one hand, I just want you to get out there and blog, and more often – especially if your business is a service. Claim your expertise, just do it, stop procrastinating and certainly don't try to be perfect at it! On the other hand, I want you to do […]
Does this look right? How to use intuitive editing
I'm not a formally trained editor. So how do I help my clients improve their written content? I've learned a lot from the seminars I've taken at the Editors' Association of Canada. I have some favourite online and offline references. Sometimes I will even Google (with caution) to find an answer. In 2008 I researched […]