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Write from the headlines: Checklists work for surgeons, too!

March 23, 2009 By Linda Dessau

My parents got me into reading The Wellness Letter years ago, long before I became the Self-Care Coach.

From Wellness Letter online: "Rather than simply reporting quick health stories of the day, the WELLNESS LETTER puts the news in perspective and evaluates it. It constantly reviews the latest research to give you the edge in your quest to live the best life you can. In particular, it clarifies the often conflicting and superficial health information presented by the popular media."

In his editorial in the current issue, Dr. John Swartzberg referred to a study published in the New England Journal of Medicine, exploring "The Checklist Effect" (the same study was covered in Time Magazine back in January). He described how surgical teams manage their complex tasks by using a detailed, written "to do" list.  And those lists are improving patient care and savings lives.

Checklists and systems are certainly not new to coaches. We may not be saving lives, but we are certainly improving them! Which checklists would your clients find helpful?

  • Life coaches: 10 steps to a more balanced life, every day
  • Money coaches: 10-point checklist for your month-end money matters
  • Writing coaches: 5-point readability checklist
  • Parenting/family coaches: 5 things to check before your family leaves the house every morning
  • Career coaches: 10 things that must appear in a winning resume
  • Marketing coaches: 10 weekly marketing actions

Writing prompt: Use these suggestions to design your own checklist for your target market. Make sure to separate each point into its own item on your list. Ask yourself, could someone say "Yes, I did this!" next to every line?

Filed Under: Blog Topic Ideas, Write from the Headlines, Writing Prompts

Creativity kickstarters – what are your favourites?

March 6, 2009 By Linda Dessau

I stumbled upon John Jantsch’s top 10 creative kick starters on the Duct Tape Marketing blog, and thought I would list my own current favourites:

  1. Giving myself the time and space to create
  2. Following links and connections to a wide variety of sources, online and offline
  3. Closing my eyes and connecting to my higher power
  4. Deep breathing
  5. Singing and playing music – improvising over a 12-bar blues
  6. Listening to music
  7. Staring out the window
  8. Walking my dog
  9. Turning my attention to something completely different
  10. Lightening up with laughter and joy

Care to join me? Please comment below or tell me on Twitter.

Filed Under: Writing Prompts

Write from the headlines: Are big box stores on way out?

March 6, 2009 By Linda Dessau

This morning I heard Mike Eppel from 680 news discussing how those big home improvement stores are  falling out of favour and may have reached their saturation point. This Toronto Star article quotes Rona’s CFO, Claude Guévin, saying that “Young people … want to get in and out fast and they value good service.”

How might this news story springboard into a coaching article? Let’s see:

  • Marketing coach: Top 10 ways to distinguish yourself as a coach in a saturated market
  • Career coach: Top 10 customer service strategies that will keep them coming back
  • Life coach: Batching – 10 Ways to save time by grouping your errands together
  • Spirituality coach: Top 10 reasons that more is not necessarily better
  • Money coach: Vote with your feet – Reward the businesses that are aligned with your values
  • Executive coach: Top 10 ways to stay ahead of the trends in your industry

Writing Prompt: Review the news story and article titles and brainstorm any connections to your own readers, clients and prospective clients. I’d love hear what you were inspired to write – please comment below and let me know! Feel free to include a link to your article.

Filed Under: Blog Topic Ideas, Write from the Headlines, Writing Prompts

What can interior design teach us about writing?

February 22, 2009 By Linda Dessau

In my 7 things you probably didn't know about me post (recently updated!), I didn't mention that besides crime drama, I also love to watch TV shows about home design and decoration.

At a recent Women's Success Alliance meeting, I heard designer Anita Wiklem speak about how to revitalize your living and work space to make you feel better (which in turn, as she pointed out, will make you more productive). 

Her biggest recommendation? Before you spend a dime on design or decoration, de-clutter. It's the most sure-fire way to improve the look of your space and maximize your enjoyment of it.

I heard Candice Olsen of Divine Design say the exact same thing on Oprah the other day. I happened to catch the last few minutes of her Clean Up Your Messy House tour (Single in the City episode) with Peter Walsh from Clean Sweep.

Any post where I talk about clutter would not be complete without my two favourite resources: The Fly Lady (I recently looked through her book, Sink Reflections and I highly recommend it!) and Clear Your Clutter With Feng Shui by Karen Kingston.

Writing Prompt: Are you still trying to write the article of a lifetime? Take a hint from the design world and de-clutter your message to revitalize your writing.

Filed Under: Writing Prompts

Write from the headlines: President Obama surprises Ottawa market shoppers

February 20, 2009 By Linda Dessau

Obama-beavertail I would have loved to be in Ottawa yesterday to catch a glimpse of President Barack Obama, though I have to say I was much warmer and more comfortable watching it indoors on my TV.

Imagine strolling around the Byward Market, when all of a sudden the motorcade stops and there he is! (Read the story.)

Here are my suggestions for how you can use this story as a springboard for your own article or blog post, depending on what kind of coaching you do:

  • Executive coach: Management by wandering around – Get out of the C-Suite and walk around the office once in awhile!
  • Business coach: Everyone loves a surprise – 10 ways to delight your clients with extra value
  • Family coach: Missing you – Make separation easier by bringing a piece of your trip home with you
  • Life coach: Invite the unexpected – Top 10 reasons to look up from your to do list
  • Career coach: Put your best work forward – How to stay front of mind for promotions and other special opportunties

Writing prompt: Use one of these suggestions, vary it for your own audience (please comment below with links – I'd love to see what you do), or check your local, national and international news for others stories that spark article or blog post ideas for you. 

Filed Under: Blog Topic Ideas, Write from the Headlines, Writing Prompts

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