It might start with an innocent thought like, "Well, it's okay if I don't post this week, I posted last week." But if you eventually find yourself saying, "I hope no one clicks on that 'Blog' tab on the website," you've probably fallen victim to the dreaded "blog fade."
It's great that you decided to progress from doing a monthly email newsletter to publishing new content more frequently and consistently.You're a Content Marketer now!
But then your blog turned into some sort of hungry beast, demanding to be fed more often than you could handle – and here you are.
The good news is that you can publish new blog posts without having to always come up with brand new content. I call it a connective piece, and you may have read about it in my series about the three types of online content, or the follow-up post about how to build a relationship with your ideal client using each of the types.
I've put together a free call to help you make the most of this writing strategy and apply it to your own content marketing efforts.
Connective Content: How to balance your blog by combining your expertise with other people's content
Date: Thursday, May 27, 2010
Time: 2:00-2:30 p.m. Eastern (in, out and on with your day)
Cost: FREE (open to Content Mastery Guide subscribers only)
- Why do you need connective content?
- What is connective content?
- Three ways to claim your expertise using other people's content
- Three ways to claim your expertise using your own existing content
- Five magical questions that can turn existing content into new content