• Skip to primary navigation
  • Skip to main content

Content Mastery Guide

Editor and Ghostwriter

  • Visit LD Editorial

Write Your Way to More Clients Online, Second Edition

May 26, 2014 By Linda Dessau

Write Your Way to More Clients Online, Second Edition book coverI’m proud to announce that the second edition of Write Your Way to More Clients Online is now available as both a paperbook and an e-book on Amazon (and Amazon.ca for Canadian readers).

From Amazon:

So you’ve got a website, but now what? How do you keep it vibrant and attractive to your prospective clients? By blogging! Blog posts, articles, newsletters, client stories and social media updates can all work together to:

  • Keep your site fresh
  • Start a relationship with your visitors
  • Build trust in you and your services

Blogging helps you go beyond just telling your visitors who you are and what you do. It engages your prospective clients in a conversation that is based on who they are and what they are dealing with. It starts you out on the right foot by demonstrating your expertise and providing service right from the start – with valuable information they’re looking for right now.

This book will help you create high-quality content and publish it consistently throughout the month. Here’s a taste of what you’ll discover inside:

  • How giving away free information attracts clients to hire you
  • How to structure your content writing time for maximum results
  • How to transition from publishing a monthly newsletter to posting to a blog throughout the month
  • Why content marketing is a highly-effective alternative to speaking, cold calling, and paid advertising (I can almost hear you sighing in relief!)
  • How a consistent publishing schedule will help you land more clients
  • How to talk back to that inner voice that says, “I’m no expert, who am I to write an article?”
  • How to claim your expertise using other people’s content (no plagiarism required!)
  • Why traditional article marketing could actually be hurting your business reputation (and how to get your content out there the RIGHT way)
  • How to capture your great ideas no matter where you are and banish article writer’s block forever
  • Advanced writing skills that will make your content stand out
  • And much more!

What’s new in the second edition?

The content: I reviewed every word of the book to ensure it’s still relevant and helpful. While of course I’ve written several new books worth of material since 2010 when the first edition came out, I strongly believe that what’s here is still an excellent guide for beginners to online writing.

The style guide: I’ve updated and incorporated the best sections of my previous book, The Customizable Style Guide for Coaches Who Write, so that you’ll have answers to your most common writing and editing questions – right at your fingertips.

The price: I’ve adjusted the price to $9.99 to make the book more accessibly-priced and in alignment with Amazon’s marketplace.

You can visit Amazon.com or Amazon.ca to get your own copy of Write Your Way to More Clients Online, Second Edition.

Filed Under: Blogging Basics, News & Special Offers

Blogging for Business – Business Blog Writing Workshop in Barrie, Ontario

February 27, 2014 By Linda Dessau

March 27, 2014 – March 27, 2014

411 Huronia Road, Unit #5

View MapMap and Directions | Register

Description:

Photo of blogging workshop participants
© aerogondo – Fotolia.com

Prospective customers are going to check out your website long before they call you. A business blog demonstrates your capabilities and expertise, but only if you keep posting useful information.

In this 90-minute hands-on interactive workshop, we’ll cover a variety of topics, depending on the interests of the group.

We might:

• Brainstorm blog post topics for your business
• Go through the process of promoting a blog post on social media, step-by-step
• Look at business blogging examples from different industries
• Draft an outline for your next blog post
• Discuss ways to keep your blog going over time
• Tweak your schedule to make time for blogging

You’ll leave with effective blogging strategies and social media promotion techniques that will help you grow your blog and your business.

If you act quickly and choose one of the packages, you’ll get also get the built-in accountability of 10 months worth of sessions (at a discount!) and even my personal guidance to get the best results from your blog posts.

If you’re looking for the inspiration, motivation, tools and confidence to finally get going on your blogging and social media, sign up now for Blogging for Business.

Spaces are limited – book yours now!


Customized training is available for organizations. Contact Linda Dessau to discuss options and availability.


Pricing details

$29 plus HST – Pay Per Class

• Each monthly event (Mar-Dec 2014). Attend one, three, five or all 10 – it’s up to you!

$249 plus HST – 10-Pack

• Guaranteed spot in all 10 sessions
• Discount – you pay less than $25 per class (regular price $29 per class)
• Accountability – Set time devoted to your blog from now until the end of 2014
• Guidance – I’ll be keeping a close eye on your progress month after month

$499 plus HST – 10-Pack Plus

• Everything in the 10-Pack, plus:
• Feedback – I will review and polish your blog posts to make sure they’re as effective as possible (one blog post for month)
• Use my tracked changes and comments to improve your future posts

Register

Filed Under: News & Special Offers

It’s a Creativity Party and You’re Invited!

June 30, 2011 By Linda Dessau

Jamie Ridler and I met yesterday to chat about the details for our July 14th event:

Creativity Party for Business Bloggers

This photo really captured our excitement, which we hope will be contagious enough to entice you to join us! Click on the audio player below the photo to hear more details about the event.

Creativity-Party-Invitation-Linda-Dessau-Jamie-Ridler-Jul14-2011

Creativity Party for Business Bloggers

When: Thursday, July 14th, 2011, from 9:30-10:00 a.m. Eastern 
Where: Telephone bridge line

Call details will be sent to all Content Mastery Guide subscribers.

Filed Under: News & Special Offers

A glowing review for Write Your Way to More Clients Online in choice, the magazine of professional coaching

April 9, 2011 By Linda Dessau

choice magazine mar 2011 cover The March 2011 issue of choice, the magazine of professional coaching, includes a review of Write Your Way to More Clients Online.

The review is found in Marcy Nelson-Garrison's regular column, "Coaching Tools: Creative and Innovative Ways to Enliven and Refresh Your Coaching Business."

As the Founder of Coaching Toys, one of the book's vendors, Marcy certainly has a trained eye for helpful resources for coaches. I'm thrilled with the review, and our continued relationship.

Click here or on the photo to read the review.

Filed Under: News & Special Offers

Barrie Author Opens Online Club to Help Business Owners With Dreaded Task

December 2, 2010 By Linda Dessau

For Immediate Release

Linda Dessau, author of Write Your Way to More Clients Online, helps business owners write blog posts. Her Content Mastery Action Club meets monthly by phone for an "Action Day" of learning and writing. In between, members can access a library of resource materials as well as editing services.

A recent HubSpot study shows that companies that blog attract 55% more website visitors than non-blogging companies (source: http://bit.ly/blog-study). That's no surprise to Dessau. "People are online everyday looking for solutions to their problems," she explains, "Service businesses are uniquely positioned to publish quality information to fill that need. And in the process, they build trust, credibility and relationships with prospective clients."

It's called content marketing, and Dessau has been doing it since 2003. In fact, she has met the vast majority of her editing and writing clients through her own content marketing efforts.

Not everyone sees the same results. "Today anyone can instantly publish new content online, and that's both a blessing and a curse." Dessau warns that content marketing can work against you if prospective clients are turned off by typos or confusing grammatical errors.

She recommends that business bloggers proofread carefully, reading each post out loud before publishing. Members of her Action Club can have their new blog posts professionally edited each month, providing both accountability and peace of mind.

"Under Linda’s guidance, I feel much more focused, relaxed, original and organized, and less overwhelmed about the writing process," shares Action Club member Joellyn Wittenstein Schwerdlin, "I now have the confidence to expand my once-a-month newsletter to 4-5 monthly blog posts, which I'm planning for 2011."

Action Days happen on the second Thursday of every month, and new members are admitted all month long.

###

For more information:

Web: https://www.contentmasteryguide.com
Email: linda [at] contentmasteryguide.com
Phone: 705-737-3491

Linda Dessau is an editor, writer and writing coach, certified by the Coaches Training Institute (CTI). She created the "You Talk, I'll Write" service in July 2005 to combine her passion for coaching with her gift for writing. She launched ContentMasteryGuide.com in May 2010.

Filed Under: News & Special Offers

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Interim pages omitted …
  • Go to page 12
  • Go to Next Page »

Copyright © 2023 All Rights Reserved · Privacy Policy · Website created by STUDIO dpi