Content Marketing World is a premiere conference that takes place in Cleveland every September. As part of their own marketing for the event, Content Marketing Institute hosts a weekly Twitter chat (#CMWorld) featuring speakers and topics from the conference.
Guess who was the featured guest on March 24, 2015? I was invited to share about incorporating subject matter experts into your content marketing efforts. This was a natural extension of my blog post for Content Marketing Institute about ghost blogging.
Here are the eight topics we covered:
Q1: How do you go about finding subject matter experts to write for content marketing?
Q2: How can you ensure a subject matter expert won’t detract from your company’s brand?
Q3: How can you integrate these subject matter experts into your processes & workflows?
Q4: If you aren’t an expert in a particular topic, does it make it hard to proof and approve another’s work?
Q5: What are some things to avoid when working with a subject matter expert for your content marketing?
Q6: How can you make sure that your multiple subject matter experts write with a consistent voice? Do they need to?
Q7: Do subject matter expert writers author the posts or ghost write? What are pros/cons?
Q8: Are there any well-known companies/brands that use subject matter experts
rather than internal teams?
You can visit the Content Marketing World website for a complete transcript of the chat, or browse my “highlight reel” below.