While you may be planning to take a holiday from blogging, keep in mind that your prospective customers will still be online looking for information – maybe even more than usual if they have some holiday down time.
Here are five ways to keep your blog working for you and still have a holiday for yourself:
- Pre-schedule your holiday posts – Have an epic idea for this week’s blog post? Divide it into two or more shorter posts and pre-schedule the rest of the series to publish over the holidays.
- Share links to older posts – Even if you haven’t planned ahead to pre-schedule new content, you can still use your blog to get people’s attention and demonstrate your value. Use Buffer or Hootsuite to pre-schedule teasers with links to posts that have timeless value. As Julia Borgini of Spacebarpress commented on my post at Social Media Today, you can make it a weekly habit all year round to mine your blog content for timeless gems.
- Keep your readers busy – In each post, embed links to older posts about related topics. In your blog’s sidebar, provide a search box, list of categories, and links to recent posts. All of this makes it easier for people to continue browsing the content and information that’s already on your site.
- Use related posts plugins – Tools such as YARPP and LinkWithin accomplish this in another way by automatically displaying related posts at the bottom of the page, so your readers are guided to keep reading.
- Brag about your blog (a little) – When you’re catching up with people at holiday gatherings and they ask what you’ve been up to this year, mention, “We started a blog,” or, “We really ramped up our blogging.” Let them know there’s a wealth of valuable information on your site, for themselves or someone they know.
If you’ve been blogging consistently through the year, congratulations, you deserve a holiday! If you haven’t, rest up and get ready to make a new start in 2014.