For those of us who live online, literally spending most of our day clicking and reading and typing and chatting, we see a LOT of information. And yes, some of it is crappy. Some days, most of it is crappy.
But crappy does not equal short and crappy does not equal simple. A short, simple post that introduces a topic at a basic level can be the most crucial core piece of content you'll write. It brings people into your community exactly where you want them – at the beginning.
Your short, simple post is like putting the first pin on the map of your business. You've now started someone on a long, deep pathway of learning, relationship and the opportunity for service.
Remember that your readers and prospective ideal clients are entering your world at all different levels of knowledge, experience and understanding of your topic. So please don't throw away (or misjudge) a short, simple post that just might be the very first step of someone's transformational journey.
P.S. Even the most helpful information can come across as info crap if it's not written well. So please read your post aloud, run it through an editing checklist or hire me to look it over for you.
Jeff Korhan says
I’m now adding ‘crap’ to my list of trigger words. It got my attention on a day when my Google Reader was jam packed!
Linda Dessau says
Thanks for the comment!
I have to give credit where credit is due. Andrea Lee started the conversation about “info crap” awhile back amongst the Wealthy Thought Leader community and beyond.
I just want to make sure we don’t go too far and toss out things that are worth keeping!
See you soon,