Writing is a specialized skill, whether the purpose of the writing is to inform, teach, sell, direct, coach, clarify, question or connect. Bad writing will not only stop you from reaching those goals, it can actually turn people away from you and your business.
When you're the eyes, ears, arms and hands of your client's business, it is up to you to make sure that doesn't happen. Whether you're writing or editing your client's words, you are often the last stop between those words and their audience. But are your own writing skills up to par?
Join me on Thursday, April 15, 2010, for an interactive presentation where you will learn:
- How better writing can help both you and your clients build trust, relationships, credibility, sales and referrals
- A 7-point readability checklist for your own writing
- A 7-point editing checklist for your clients' writing
- Tips for how to write or edit your client's writing without losing their voice
- The one SOP document you need to make your clients look good in writing
This session is part of an amazing event called the Virtually Successful Telesummit, put on by my friends Tina Forsyth and Cindy Greenway. I'll let them tell you more:
"We’ve helped A LOT of virtual support professionals over the years and frankly, too many virtual assistants are burnt out and not making the money they deserve.
In fact, according to the 2007 Virtual Assistant Networking Association survey, 74% of virtual assistants charge $40 or less per hour.
No wonder virtual assistants are tired, frustrated and in some cases ready to throw in the towel!
But the secret to making more money as a virtual assistant isn’t to take on more clients or work longer hours.
It isn’t doing more cold calling, speaking engagements or writing more blog posts.
Instead, the secret to creating a thriving virtual assistant business is to specialize. It’s time to stop being okay at many things, and do 1 or 2 things extremely well.
Yes, it’s time to go from being a generalist to a specialist to make your virtual assistant business totally ROCK!
That’s why we’re inviting you to attend the first ever virtual event that’ll teach you how to create a thriving – and profitable – virtual assistant business by specializing in what clients really want."
At the Virtually Successful Telesummit taking place April 12-16, 2010, you’ll learn how to specialize in:
- Social Media
- Virtual Events
- Blog Support
- Membership Management
- Affiliate Management
- And a dozen more niche areas
Including writing and editing skills, with yours truly!