A friend of mine is pregnant and she’s having some physical challenges as a result. An alternative health clinic in her neighborhood put out a newsletter and one of the practitioners, who specializes in pregnancy, wrote an article about some of the issues he treats successfully in his practice.
She saw herself and her own symptoms in the article, called him up to make an appointment and now he has a new client!
Writing prompt: What problems or symptoms do you solve for your clients? How can you describe them in the same language your clients use, so that they see themselves in your writing and are drawn in?