Last week at the Barrie Public Library, a group of business owners gathered (face-to-face!) to learn more about how to use social media tools to grow a business.
My contribution to this panel discussion was Content Counts, an updated version of my manifesto about the quality of online content.
One of the points I made to the group was that when you have high-quality information posted to your blog, you can link to that from your social media accounts.
Why would you want to do that?
Benefits of posting your blog links on social media
- You become a more valuable connection – one who has useful information to share.
- Your friends, followers and fans can easily pass along your link to their own networks.
- It's a way to stay active on your social networks, even if you're shy about starting or jumping into conversations. The more you blog, the more active you can be.
- Once they're at your blog or blogsite, it's easy for people to read more articles, join your mailing list, or check out your services.
Corporate blogging expert Debbie Weil says, "If you can't link to it, it doesn't exist." That's why if you're using social media to grow your business, being social isn't enough. As brilliant, inspiring, funny and helpful your tweets may be, linking to a single tweet is a bit of a dead end if there's no link back to your blog or website.
Inviting people to your site is the key step that helps them get to know you better and decide whether to hire or refer you.