I can really relate to what Lena West recently wrote about the cobbler's son having no shoes. [Update January 12, 2013 – the article is no longer posted at the original link.] Since Kristen Beireis and I talked about conversation starters (social media updates that build on and link back to my recent blog posts), […]
What is web content and why do you need it?
Web content is information that you post online to attract, interact with and assist your prospective clients. It includes: Blog posts (like the one you're reading now) Articles (like this one) Newsletters (like this one, featuring a ghostwritten article I created with coach J. Val Hastings) Social media updates (like these) Online profile pages for […]
Blogging: Passive marketing, or an introvert’s dream come true?
Did you see the first post in this series? Click here for Ghost blogging: Unethical, or an extrovert’s dream come true? When I first started building a coaching practice and learning how to be successful in self-employment, I heard the idea that there are two types of marketing: active and passive. Active marketing included tasks […]
Ghost blogging: Unethical, or an extrovert’s dream come true?
For some extroverts who don’t enjoy writing, it can be almost painful to sit still and write out your ideas. The longer you sit, alone in your office, the more energy is drained from you. Engaging in a conversation is much more appealing, where you can talk about your ideas and what excites you about […]