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Conversation starters help you share your content

August 8, 2010 By Linda Dessau

I can really relate to what Lena West recently wrote about the cobbler's son having no shoes. [Update January 12, 2013 – the article is no longer posted at the original link.] Since Kristen Beireis and I talked about conversation starters (social media updates that build on and link back to my recent blog posts), […]

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Filed Under: Content Marketing Model, Social Media

What is web content and why do you need it?

August 2, 2010 By Linda Dessau

Web content is information that you post online to attract, interact with and assist your prospective clients. It includes: Blog posts (like the one you're reading now) Articles (like this one) Newsletters (like this one, featuring a ghostwritten article I created with coach J. Val Hastings) Social media updates (like these) Online profile pages for […]

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Filed Under: Benefits of Blogging, Content Marketing Model

Blogging: Passive marketing, or an introvert’s dream come true?

July 19, 2010 By Linda Dessau

Did you see the first post in this series? Click here for Ghost blogging: Unethical, or an extrovert’s dream come true? When I first started building a coaching practice and learning how to be successful in self-employment, I heard the idea that there are two types of marketing: active and passive. Active marketing included tasks […]

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Filed Under: Benefits of Blogging, Content Marketing Model

Ghost blogging: Unethical, or an extrovert’s dream come true?

July 18, 2010 By Linda Dessau

For some extroverts who don’t enjoy writing, it can be almost painful to sit still and write out your ideas. The longer you sit, alone in your office, the more energy is drained from you. Engaging in a conversation is much more appealing, where you can talk about your ideas and what excites you about […]

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Filed Under: Content Marketing Model

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About Linda

Linda Dessau is a wellness blogging expert and online writing consultant and the author of Write Your Way to More Clients Online. She helps wellness practitioners attract new clients through blogging and content marketing. Read More…

Recent Posts

  • The Top 3 Things I Want You to Remember About Blogging in the Next 3 Months
  • How to Finish the Blog Posts You Start
  • Who Wins When Health and Wellness Associations Blog Well?
  • What Makes Someone a Wellness Expert? An Interview With Wellness Magazine Publisher Jamie Bussin
  • What First Things First Means for Wellness Blogging

Blog Topics

  • Attracting Local Clients
  • Benefits of Blogging
  • Blog Topic Ideas
  • Blog Planning
  • Blogging Basics
  • Blogging Consistently
  • CMG Guest Posts
  • Content Curation
  • Editing Tips
  • Social Media
  • Writing Tips

 

 

 

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