Do you have an email service provider? Starting and growing a mailing list will be a key part of your content marketing strategy. While it’s easier and quicker than ever to publish your thoughts using online tools such as blogs and other social media tools, just putting your content out there is not enough. When […]
Don’t Be Last Week’s News, Be a Weekly Blogger
Something wonderful happened when I was on the phone with a client last week. We were only two weeks into our new weekly blogging schedule, and we were on the phone planning content for the following month. As we were sending some resources back and forth to each other by email, both of us noticed […]
How to Make Photo Ads for the Facebook Photo Viewer with Free Online Tools (thanks Mari Smith!)
I’m relatively new to using Facebook for my business, but I love how the new version of Facebook Pages allows me to participate in two distinct ways: Logging in as my personal profile, I can interact with friends and family, or follow companies that I have a more personal interest in as a consumer/greyhound lover/foodie, […]
Blog Like a Writer, Write Like a Blogger
The other day, I met with a woman who happened to be an ex-journalism student. While we were chatting about how she might make the transition to online writing and blogging, I commented that she had a great starting point by already being a writer. To which she exclaimed, "Oh, I can write, but I'm […]