Content Mastery Guide

Editor and Ghostwriter

Worldwide Blog Action Day for Clean Water

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Thanks to Alyssa Gregory for letting me know that today is Blog Action Day 2010 at Change.org. This year's theme is clean water.

For her part, Alyssa posted Let's Ditch Bottled Water, which inspired me to check out the Blog Action Day site.

[Update January 12, 2013 – the article and Blog Action Day information are no longer available at the original links.]

There, I learned some astonishing facts, including:

  • The average person uses 465 liters of water per day (U.S. residents, click here to find out how much you use)
  • It takes half a liter of water to charge an iPhone
  • African women walk over 40 billion hours each year carrying cisterns weighing up to 18 kilograms to gather water, which is usually still not safe to drink

Content Mastery Guide joins Alltop.com

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Alltop, confirmation that I kick ass

On Friday, August 27, 2010, Content Mastery Guide was added to the Content Marketing page at Alltop.com.

Alltop.com is like an online magazine rack, where you can browse "the best of the best" blogs and websites about hundreds of specialized topics. Here is a great visual from Dan Roam that explains perfectly how Alltop.com works as a search tool.

I'm thrilled to be in the company of folks like Jeff, Anne, Patsi, Brian, Jason, Seth, Joe and the other content marketing experts on this page (all of whom I look forward to getting to know).

Thanks to the folks at Alltop.com for this important recognition of my work. (What do you know, Alyssa, I'm getting noticed, too!)

Welcome to the Content Mastery Guide!

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ContentMasteryGuide.com is your place to find the ideas, tools, support, products, services and inspiration to produce masterful content.

Why masterful content?

Content marketing is the practice of sharing valuable information as a way of demonstrating your credibility, knowledge and skill. This helps you to build and enhance online relationships with people you may never have the chance to meet in person.

Masterful content that is planned mindfully, written artfully, edited skillfully, published consistently and shared widely has the power to connect you deeply with your tribe of prospective clients, existing clients and colleagues.

And I want that for you.

Whether you’re a Content Starter, a Content Marketer or a Content Master, there is a place for you here at ContentMasteryGuide.com. It’s absolutely perfect that you are exactly where you are, and if you’re ready to move to a different level, I’m here to show you the way.

You can start by browsing the free resources, or the blog posts listed along the right-hand side of the page.

Do you have questions about how I can help you achieve content mastery and how that could transform your business? Check out the Services page or contact me today!

Content Marketers, don’t let your blog fade away…

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It might start with an innocent thought like, "Well, it's okay if I don't post this week, I posted last week." But if you eventually find yourself saying, "I hope no one clicks on that  'Blog' tab on the website," you've probably fallen victim to the dreaded "blog fade."

It's great that you decided to progress from doing a monthly email newsletter to publishing new content more frequently and consistently.You're a Content Marketer now!

But then your blog turned into some sort of hungry beast, demanding to be fed more often than you could handle – and here you are.

The good news is that you can publish new blog posts without having to always come up with brand new content. I call it a connective piece, and you may have read about it in my series about the three types of online content, or the follow-up post about how to build a relationship with your ideal client using each of the types.

I've put together a free call to help you make the most of this writing strategy and apply it to your own content marketing efforts.

Connective Content: How to balance your blog by combining your expertise with other people's content

Date: Thursday, May 27, 2010
Time: 2:00-2:30 p.m. Eastern (in, out and on with your day)
Cost: FREE (open to Content Mastery Guide subscribers only)

Agenda:

  • Why do you need connective content?
  • What is connective content?
  • Three ways to claim your expertise using other people's content
  • Three ways to claim your expertise using your own existing content
  • Five magical questions that can turn existing content into new content

Idea Generator is now Content Mastery Guide

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After three years as the Idea Generator, on May 11, 2010 this blog combined with You Talk, I’ll Write to become ContentMasteryGuide.com. This new home will allow us to explore beyond idea generation, so that you have everything you need to achieve content mastery.

If you’re familiar with You Talk, I’ll Write, you’ll find most of what you’re used to in the navigation buttons above. And stay tuned, because more will be revealed.

If you’re new here, welcome! ContentMasteryGuide.com is your place to find the ideas, tools, support, products, services and inspiration to produce masterful content.

Why masterful content?

Content marketing is the practice of sharing valuable information as a way of demonstrating your credibility, knowledge and skill. This helps you to build and enhance online relationships with people you may never have the chance to meet in person.

Masterful content that is planned mindfully, written artfully, edited skillfully, published consistently and shared widely has the power to connect you deeply with your tribe of prospective clients, existing clients and colleagues.

And I want that for you.

Whether you’re a Content Starter, a Content Marketer or a Content Master, there is a place for you here at ContentMasteryGuide.com. It’s absolutely perfect that you are exactly where you are, and if you’re ready to move to a different level, I’m here to show you the way.

You can start by browsing the free Resources, or the blog posts listed along the right-hand side of the page.

Do you have questions about how I can help you achieve content mastery and how that could transform your business? Check out the Services page or contact me today!