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Article marketing FAQ’s

August 17, 2009 By Linda Dessau

Thanks to everyone who submitted article marketing questions to me last week in response to my birthday request (it was in the Idea Generator update newsletter on August 11th).

Congratulations to the winner of the free 30-minute article marketing strategy session with downloadable MP3 recording. I notified her this morning and I’m just waiting for her to claim the prize and to give me permission to share her name with you. [Update, August 20: Our winner was Lydia Dean-Reese.]

The best present of all? There were exactly 10 questions!! Perfect for someone who just loves Top 10 lists 🙂

Here is a list of these juicy questions, which I look forward to answering over the next few weeks:

  1. When you don’t really have time to blog or write an article, what is the most time-efficient way to complete the task? And the related question: How do I make the time to put article marketing at the forefront of my To Do list?
  2. How can I feel like what I’m contributing is fresh and new?
  3. How can I use article marketing to tempt the local media?
  4. How can I combine article marketing and social networking to build a following?
  5. Are there any tricks that will improve my “open rates” when I email articles to my newsletter subscribers (most of whom are women)?
  6. What is article marketing and how can it help my business? (I pointed this subscriber to: https://www.contentmasteryguide.com/2009/07/article-marketing-takes-the-prize.html and https://www.contentmasteryguide.com/article-marketing-fundamentals/.)
  7. Do you have a system for writing an article, creating a blog post, creating your newsletter and possibly using social media…all based on the same article? (I pointed this subscriber to: https://www.contentmasteryguide.com/2009/07/three-part-strategy-article-marketing-magic.html.)
  8. How can I manage my article marketing efforts? Specifically, what are the best sites to post on and how do I monitor what’s working/not working so that I can determine where I am getting my best ROI and focus my efforts on posting to those sites or writing about those topics?
  9. How can I use different bios for my different projects without creating more confusion for the readers? (I can definitely relate to wearing different hats, though this description of my hat collection is a little outdated now.)
  10. How do I make the leap from splashing free content all over the Web to getting it to generate money for me? Do I link each article to a product? (I actually used that strategy with the “Featured Article” page at Genuine Coaching Services.) Develop a subscription model for my articles site?

Are there any questions you would add to this list? I promise I won’t be upset if there are more than 10 🙂 Please add your questions by posting a comment below.

Filed Under: Article Marketing Fundamentals

Your author resource box: What’s in it for them?

August 3, 2009 By Linda Dessau

An author resource box is a short section at the end of your article, where article submission sites allow you to share biographical information and links back to your website.

In many ways, these few words at the end of your article are more important than the body of your article (Christopher Knight of EzineArticles.com suggests that the perfect resource box is no larger than 15% of your total article).

In Chapter 20 of The Customizable Style Guide for Coaches Who Write, "Writing articles," I wrote:

Author resource box: Address your readers and let them know that you have more to offer when it comes to solving this particular problem. Invite them to take the next action, whether it’s to access a free report (best), subscribe to your free newsletter (great), visit your website (ok) or contact you (weakest).

Here are some key reasons that a free report is the best way to go:

  • Offering a free report is a pressure-free way for both you and your reader to build your relationship
  • A well-written and targeted free report demonstrates to the reader that you understand – and can solve – their specific problem
  • Publishing a free report reinforces your credibility as an expert in your niche

Getting people to visit your website is one thing – building a long-term, trusting relationship is another. Does your website do that for you? If not, please join me and Linda Claire Puig for a free tele-class called, "Help! My Website's Not Working!" on Tuesday, August 11, 2009. 

Filed Under: Article Marketing Fundamentals

Write from the headlines: Flash your feathers

August 2, 2009 By Linda Dessau

In honour of Caribana weekend here in Toronto, the theme for today’s writing prompts is “flash your feathers.”

  • Career coaches: 5 ways to broadcast your accomplishments without bragging
  • Life coaches: 5 ways to celebrate your strengths
  • Money coaches: The 5 things you should never scrimp on
  • Parenting coaches: 5 ways to build up your child’s self-esteem
  • Business coaches: 5 missed opportunities to reinforce your brand
  • Marketing coaches: 5 tasteful ways to use client testimonials

Writing prompt: Use one of these titles as a jumping off point for an article or blog post, or simply type the phrase “Flash your feathers!” at the top of a page and see where it takes you.

Filed Under: Blog Topic Ideas, Write from the Headlines, Writing Prompts

When it’s time to get personal with your writing

July 27, 2009 By Linda Dessau

Your readers want to know that you're a real person, beyond your business and the products and services that you offer. After all, how can you help them with their life if you don't seem to have one? (Notes to self: (1) Get a life (2) Write more Personal Updates posts.)

The opening section of your ezine is the perfect place to give your readers a glimpse into your personality and maybe even your personal life. But what if you don't want to get too personal? Some people just aren't comfortable posting pictures and details about their family or pets. 

You know I'm not one of them! Here's a recent picture of my beautiful girl Chyna, surrounded by some of her favourite things:

ET-phone-home

For some personal topic suggestions, it's Plinky to the rescue! According to their website, "Plinky makes it easy for you to create inspired content. Every day we provide a prompt (i.e., a question or challenge) and you answer. We make it simple to add rich media and share your answers on Facebook, Twitter and blogs."

CEO and founder Jason Shellen used to work at a little place called Google, so I'm sure he knows a thing or two about what makes a good web application. [Update December 24, 2012 – Jason Shellen is no longer involved with the site.]

There's also a whole other world of social networking at Plinky. While I've answered one question so far, I haven't gotten into the community aspect of the site (I'm having too much fun on Twitter!).

Writing prompt: If you're looking for ways to get more personal (but not TOO personal) in your writing, give Plinky's writing prompts a try.

Filed Under: Writing Prompts

Baby steps to mobile living

July 26, 2009 By Linda Dessau

Just when I decided that a Blackberry was the way to go, a little voice asked me to slow down and reconsider. Something about taking the plunge at this time just didn't seem right.

So I've decided to wait until I have less months left on my current contract. Maybe I'll even make the switch to Rogers and the iPhone at that point.

In the meantime, I did get myself a wireless router so I can surf the web, check email and keep my calendar updated via my iPod Touch in other areas of the apartment (like the couch 🙂

I can check for Twitter DMs and mentions via TweetDeck, but I haven't been able to successful sync my columns from my desktop version of TweetDeck, which is a real shame. If anyone has any suggestions about that, please let me know!

I'm also getting faster with the little touch-screen keyboard, but I still can't imagine writing anything lengthy that way.

The adventure continues…

Filed Under: Personal Updates, Productivity

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