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How Learning a Little Code Can Help Your Business Blog

November 3, 2013 By Linda Dessau

Printout of CSS programming code for blogs and websitesHave you ever published something to your blog or somewhere else online, and then been disappointed with how your text and images are displayed on the page?

Have you ever wondered how to make the magic of linking to another place on the same page, or embedding a link right into your text?

On Saturday, October 26, 2013, I volunteered at a very special training event. Ladies Learning Code is a Toronto-based not-for-profit organization committed to teaching beginner computer programming skills to women. The classes are designed to be social, collaborative and inclusive (yes, men are welcome as well). They also have special Girls Learning Code classes.

For their first ever event in Barrie, Ontario, Canada, they brought their flagship training, Intro to HTML & CSS. In the course description, they explain that “HTML and CSS are the backbone of all websites, and knowledge of them is a necessity if you are interested in things like web development, creating marketing emails, or even blogging!”

I started learning HTML way back when I first got online in the late 90s. Though some (maybe much) of what I learned is now out of date, I still rely on the basics every day when I’m posting content online.

As instructor Tessa Thornton explained, HTML tells the web browser how your content should be displayed, such as whether it should be regular paragraph text or a heading, whether it should be broken down into a list using numbers or bullet points, or whether the text should link to another location.

CSS, on the other hand, controls the style of your content, such as font, colour, spacing, and many other variables. I’m still quite a beginner myself when it comes to CSS, and though I was at the workshop to be a mentor to the students, I was definitely learning with them and in awe of the amazing things they accomplished with their test sites.

It can be intimidating to look at the “source code” of your work at first, but gaining some comfort with HTML and CSS will help you to troubleshoot when something doesn’t look right on your blog, newsletter or another web-based platform.

For example, what we discovered at the workshop was that most of the time something didn’t work, there was a bracket missing. Both HTML and CSS codes begin and end with a set of brackets. In HTML, they’ll look like this:

<h2>Your title</h2>

Anything between those two h2 tags will have the attributes of “Heading 2.”

In CSS, you set those “Heading 2” attributes, such as the colour, weight and size, which would look like this:

h2 {
background-color: green;
font-weight: bold;
font-size: 28px;
}

(Tessa pointed out that CSS uses the American spelling of colour, which was important for us Canadians to remember!)

Missing any of the <angle brackets> or {curly brackets} or putting them in the wrong place means your web browser won’t get the right message.

If you’d like to take more control of how your content looks and behaves when you post it online, consider learning the basics of HTML and CSS. Ladies Learning Code has events in 12 Canadian cities so far, as well as an online version on Udemy.com.

P.S. Thanks to Christine Whone of Actually who brought Ladies Learning Code to Barrie and gave me the the opportunity to participate as a mentor.

Filed Under: Personal Updates

It’s Blog Action Day – But First, Let’s Eat!

October 16, 2011 By Linda Dessau

I'm proud to be a Blog Action Day bloggerI've written on this blog about how my ideal work day has me blogging first and taking care of clients second.

But there's something even more important, and that's my self-care, which includes both physical and spiritual practices.

To plan my day, I use a combination of a daily printout of my Google Calendar and the Freelancer Workweek planners from Charlie Gilkey of Productive Flourishing). But long before that, I've blocked out time for my self-care activities, including meals and snacks.

My current self-care regime has me dividing my meals throughout the day to separate the foods that don't seem to get along well when I eat them at the same time.

While it's been better for my digestion, it raises some challenges to add those other meal times into the day. And I do it. Because it's important.

Without the proper fuel, my body cannot do its daily work and I won't be able to help anyone.

Back when I was coaching creative artists and others on their own self-care journey, I wrote two articles about food:

  • Try a Slow-Carb Habit (co-written with Susan Baker, Natural Nutritionist) – still one of my most popular articles at EzineArticles.com, with 54,849 lifetime views
  • Meal Planning: Your Ticket to Freedom - along with a free meal planning worksheet 

Please enjoy these articles, as well as the multitude of other blog posts that have been published today as part of Blog Action Day. Start at blogactionday.org or follow the #BAD11 hashtag conversation on Twitter.

Filed Under: Personal Updates, Productivity

Reviewing 2010 and Preparing for 2011

December 27, 2010 By Linda Dessau

One of my holiday projects has been to finish moving my Genuine Coaching Services website to its new home.

I’ve really enjoying reviewing the materials I created to support my self-care coaching clients, many of whom were creative artists.

I first published this year-end review exercise in 2005. This week, I decided to go back to my coaching roots and follow my own original instructions.

Here are just a few of the gifts I am celebrating from 2010:

  • Witnessing as my cousin’s daughter become a Bat Mitzvah in April – the entire family worked very hard to prepare and the service was such a beautiful tribute to their love and dedication.
  • Turning 40 in August, and also celebrating with my friend Candace when she turned 40 in January (see photo below).
  • Attending the inaugural Wealthy Thought Leader event with Andrea J. Lee in Vancouver, BC, and hanging out with so many amazing thought leaders, including my former coaches Mark Silver and Charlie Gilkey, and friends and colleagues Sandra, Alicia, Marcy, Karri, Tia, Jeremie, Glenda, Leesa and so many others!
  • Finishing my book Write Your Way to More Clients Online.
  • Receiving so much love and support through Chyna’s illness. I was grateful when Chyna sent the message that it was time to share my love with another greyhound, and that GINA worked so quickly to bring my next perfect match. I continue to be humbled and strengthened by lessons of patience and acceptance as Patch continues to adjust to his new life away from the race track.
  • Harnessing the power of Twitter to meet like-minded business owners in my new hometown of Barrie – before I even arrived!
  • Moving into this beautiful home

Celebrate your own gifts with this simple three-step exercise from the Genuine Coaching Services website.

Here is a photo of Candace’s birthday lunch from January 2010:

Linda and Candace

Filed Under: Personal Updates

Busy time ahead? Don’t lose momentum on your content marketing

August 19, 2010 By Linda Dessau

The topic of last week's Small Business Buzz Twitter chat was Vacation Strategies.

While it's not a vacation, I AM looking ahead towards some down time from my business. That's because the Content Mastery Guide is relocating to beautiful Barrie, Ontario. That's right, Patch and I are moving!

Adding to the excitement (and a bit of stress) is that it's all happening relatively quickly towards the end of September. And there's a lot to do between now and then!

I knew that if I was going to keep up with my regular content marketing goals AND keep telling you about the new content writing solutions I'm putting together for you, I had better plan ahead.

First, I used Charlie Gilkey's blog post planner to plot out the categories I want to focus on over the next few months, and I filled in a few article ideas I'm already brewing for each category.

Then, I used his blog post calendar to put together a content strategy that laid out precisely which pieces of content will go out on which date. This document went beyond an editorial calendar, and helped me look at:

  • The types of content I want to be sharing, both in this blog and with the members of the Content Mastery Action Club
  • The best timing for each type of content, based on what's happening in my business
  • The different resources and services that I offer, and how to weave my content strategy through all of these solutions so that the right people hear about them   

The real bonus is that I'll be able to replicate this strategy long after I'm settled in Barrie.

How do you plan ahead when you know you'll be away from your business? Please comment below.

Filed Under: Blog Planning, Content Marketing Model, Personal Updates, Productivity

It’s a Boy! Say hello to my new greyhound…

May 3, 2010 By Linda Dessau

I have wonderful news! On Saturday, May 1, 2010, Chyna sent me another wonderful greyhound companion to share all of her loving lessons with.

Patch was born on May 30, 2005 and his racing name was Apache. He was a champion AA (top grade) racer and he ran 80 races! He retired from racing in August 2009 but he only left the racetrack kennel a few weeks ago.

The wonderful folks at Greyhounds in Need of Adoption (GINA), our local Southern Ontario greyhound rescue organization, placed him with a loving foster mother and took care of all of his medical needs, and now he's arrived here in his "forever home." 

Patch2-May2-10

On Sunday, June 13, 2010, Patch and I will be walking in Chyna's memory in the K9 Rescue Me Walkathon. 

You can donate anytime at CanadaHelps.org by choosing "GINA – Greyhounds in Need of Adoption" from the drop-down list on the "Donate Now" page.

And for a free way to support rescue efforts for all types of pets, visit The Animal Rescue Site. I have it set as my "Home" tab so I remember to click every day!

Filed Under: Personal Updates

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