Content Creation Manifesto #4b – It’s all been said before

Last night I was privileged to share the stage with Josh Muirhead of Socialmark Media and Anne Dorsey, Business Librarian at the Barrie Public Library. The topic was "Social Media for Your Business," which attracted more than 40 people. Thanks to everyone who came out to listen and participate!

I was asked to speak about the importance of creating relevant, useful and high-quality online content – a topic I'm certainly passionate about! I decided to share my Content Creation Manifesto, with the addition of this NEW #4:

Content Creation Manifesto #4b – It's all been said before

There is no need to re-invent the wheel of online content. Yes, someone else has written about your area of expertise. Your ideal clients still need to hear it from you – in fact, you might be the only one they can hear it from because you speak exactly the same language.

START NOW by making a list of topics that are highly relevant to your ideal clients. What do you wish you had known when you were in their shoes? What do they ask you about when you meet? What is your unique way of answering?

Head back to the Content Creation Manifesto Summary for links to #1-7.