You are a unique individual with a specific set of opinions, experiences, skills and ideas. As my coach Charlie Gilkey says, you may even be a bit of a weirdo. Accept it, embrace it and let it show in your writing. The truer you are to your personality, the easier it will be for the right clients to find you.
START NOW by channeling more of your personality into your writing. Imagine that you’re talking to a close friend – a situation where you really feel like you can be yourself – and see what comes. Pare that down if it feels a bit too scary or revealing; you’ll still end up with an article that’s a truer reflection of you.