Are you asking your website visitors to leap from discovering your site and being mildly interested in you to purchasing your top-level, most expensive service?
Instead, invite your website visitors into your marketing funnel.
A marketing funnel is wide at the top and narrow at the bottom. At the top of the funnel are your free products and services, including one main "pink spoon."
Free gifts are easy for your prospective customers to say yes to, and increase the likelihood that they'll hop into your funnel.
From there, the funnel becomes narrower, as the prices of your offerings increase.
Someone may not be willing to go from a free product right up to your highest-priced product or service, so you offer them many levels in between – keeping them in your funnel, building a relationship with them, and showcasing your expertise and skill at solving their problems.
The fuller and more varied your funnel, the longer someone will stay, the more they can (and will) buy from you, and the more likely they will make it to the bottom.
For a more complete explanation of how to apply these concepts, please check out Andrea Lee's masterpiece Multiple Streams of Coaching Income.
Written information products are a great way to fill your funnel. And you don't have to start from scratch. Clients have hired me to:
- Turn a collection of free articles into an e-book for sale,
- Turn their coaching program into an e-course,
- Turn their blog posts into a special report, and
- Create a learning guide to accompany a recorded tele-class.
Remember, a visitor may not be ready to jump from a free pink spoon to your most expensive offering, so make sure there are some choices in between.
If there are gaps in your marketing funnel, contact me about how we can get started today to fill them.