A blog is a special kind of website that is (hopefully) frequently updated with text, images, audio or video. Each of those updates is a post.
As a business owner, you update your blog and hope that your current and future clients will visit, look at your content, and like it enough to start or continue a relationship with you.
By their essence, blogs are really impersonal things. You're over here, your reader is over there, and there's no live interaction between you.
- Put a little love in your blog. When you sit down to write, think about the positive difference you'd like to be making in your readers' lives. Think about one ideal client, and how this might help him or her.
- Reach out and touch somebody's smartphone. Here's one more reason to be focused and brief in your blog posts: You never know where and when people might be connecting with your content. Make it easy for people to grasp your message quickly when they're on the go. If you make that connection, they'll come back when they have time to look more closely.
- Teach your readers well. If you help your readers learn something that's useful and valuable to them, that leads to positive feelings about you. The next time they see your name in their Inbox or social networking account, they'll remember that feeling and build from there.