I’ve blogged before about How Big is the Leap from Your Site to Your Sales and pink spoon marketing, but the other day when a client asked me about the best way to use autoresponders, I created a very brief, simple and clear sequence for applying the pink spoon approach – what do you think?
- Put together a high-quality written resource (I can help!).
- Offer that resource for free from your website in exchange for your visitor’s name/email address and permission to email them again AND as a bonus they also receive your ongoing newsletter with more valuable information.
- Place a sign-up form for your pink spoon/mailing list on every single page of your website. Include a one-line privacy policy (e.g., we will never sell, rent or share your contact information) and a link to a more detailed privacy policy.
- Create a “sales page” on your website that specifically describes and promotes your pink spoon (this may very well be your Home page). If your pink spoon “sales page” is not your Home page, you can purchase a domain name that is redirected to the sub-page.
- Post the URL to that pink spoon “sales page” in your signature line (see mine below, that I use for my book site), and in the author resource box of articles that you publish online (e.g., on Ezine Articles). Include a brief but descriptive invitation to visit your page and claim the free gift.
My signature line:
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Linda Dessau, BFA, MTA, CPCC
www.contentmasteryguide.com
FREE Readability Secrets
Guaranteed to improve your writing
www.forcoacheswhowrite.com
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Autoresponder logistics:
- An email broadcasting service such as AWeber provides you with HTML code for a form that you can place on the sidebar of every page of your website.
- On clicking “Submit,” the website visitor is added to your mailing list and automatically receives a download link and/or an attachment of your free resource.
- Follow up with two or three additional autoresponder messages, promoting the next level of your marketing funnel (a product or service).
- You can then use the email broadcasting service to mail out newsletters and/or special offers to everyone on the list.
Does that clear things up for anyone?