When I read Seth Leonard's article about the Google hoax, I breathed a big sigh of relief. At last someone put into concise words what's been niggling at me for years. [Update January 19, 2013 – This article is no longer available.]
"You shouldn’t ignore search engines completely," he writes, "Just don’t break your back trying to game the system." And he goes on to share four great ways get your website seen, which are definitely worth a look.
The benefits of blogging extend far beyond attracting strangers via Google and other search engines. Blogging has the power to strengthen your community connections, turning them into happy clients, raving fans and powerful referral sources. For example, you can:
- Email a blog post to someone to follow up after a networking meeting
- Paste the permalink of a recent blog post into an appointment reminder to a current client
- Print out copies of your best post and encourage your clients to share them with friends and family – be sure your contact information and logo are included
For more ideas, visit Wellness Blogs to learn three ways to attract local clients for your wellness practice, clinic or studio.
Are you still unsure about how blogging leads to business? Check out the free webinar, "Strategic Blogging," or contact us today to learn how we can help.
Judi Lansky says
Linda, I found this blog (we used to call it an article) very clear and persuasive. Makes me understand better why my mkting coach keeps bugging me about more blogs.
Linda Dessau says
Thanks for your comment – I’m so glad you enjoyed the article/blog post.
Check out this post for my thoughts on the difference between the two: