Thanks to Dina Lynch at ADR Practice Builder for pointing to this great article on her blog.

It’s all about how educating your target market with valuable written information they is a MUCH more effective marketing strategy than talking directly about YOU and why they should hire you to help them.

Education-Based Marketing Sells, by Christine Comaford-Lynch was printed October 8 on the Business Week website.

If you’d like to put together an educational article, white paper or special report to educate YOUR target market, I’d love to help.