"Imagine someone hiring you after falling in love with your writing style, only to find you entirely different in person!" – from Write Your Way to More Clients Online (Part One: Plan Mindfully) On Thursday's call with choice, the magazine of professional coaching, Publisher Garry Schleifer was doing triple duty – he was my gracious host […]
Want to write more and better blog posts this year? Then I will plan out my writing time and topics. I will write masterfully, always pausing to step back and ask, “How can I make this even better?” I will read my writing out loud before I send or publish. I will publish more frequently […]
If you want to post new content more frequently (I recommend 2-5 times per month), I’m going to suggest that you develop a daily blogging habit. Stop. Breathe. Don’t worry. It’s not what you think. I do NOT want you to post every day. For most people, that’s an unrealistic goal, and not necessary for […]
Content marketing is most effective when each piece of content addresses one specific question or challenge that is important to your ideal client.