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7 Steps to Your Next Blog Post – Neon Noise Podcast

November 15, 2017 By Linda Dessau

  • Think blogging is only worthwhile if it gets you on top of Google search results?
  • Think blogging is something else you have to add to your already overloaded marketing plate?
  • Think everyone should be writing 1,000-word long-form posts?
  • Think your blogging job is over once you click that “Publish” button?

These are just some of the myths I bust in my interview with Neon Goldfish Marketing Solutions team for their podcast Neon Noise. We talked about all things blogging and I found a kindred spirit in Ken Franzen who says he loves methodical, step-by-step processes like the one I shared for my 7-step blog writing system.

As is always the case when I speak or present, I found it inspiring and energizing to answer questions I’ve heard so many times over the years. And it’s spurred me on to find new and creative ways to keep answering those questions on my blog.

Click below to listen now.

P.S. If you enjoyed this interview, you might enjoy my free training, Write Less, Earn More With Blog Posts That Are Easy to Write and Irresistible to the Perfect Clients For Your Health and Wellness Business. Watch now on demand at www.contentmasteryguide.com/webinar.

Filed Under: Blogging Basics, CMG Guest Posts, Writing Tips

A Wellness Blogging Primer – Interview With Linda Dessau

August 23, 2017 By Linda Dessau

Interview with Linda Dessau
Photo by Markus Spiske on Unsplash

Curious how I got started with blogging and content marketing? Wondering about the biggest blogging mistakes I see from wellness professionals?

I answer these questions and many more in this interview for Response Mine Health. Put them all together for your very own wellness blogging primer. Here’s just a glimpse of what we covered:

RM: What are some of the specific challenges facing wellness professionals when handling the marketing side of their business?

LD: One thing that comes up is a loud inner critic. “I feel like a fraud because I don’t have this all figured out yet.” “Who would want to read what I write?” “I’m no good at writing; I can’t blog.”

The antidote for this kind of self-doubt is to find a blogging buddy, writing group or blog editor who can remind you that none of us are perfect, and who can look over your work to give you an outside perspective and catch any pesky typos or writing errors.

RM: What are the most common mistakes you see your clients making with their online writing efforts? What should they be doing differently?

LD: The biggest blogging mistake you can make is to start and then stop. Once people see a blog on your site, they’ll notice if it hasn’t been updated or you only seem to post haphazardly. They’ll wonder if that’s how you do everything in your business. Instead, set yourself a realistic blogging schedule like once a month, and then carve out a little time each day to work towards that.

Read the entire interview on the Response Mine Health blog.

P.S. If you liked my tips in this interview, you might enjoy the Blogging Tips newsletter, delivered weekly to your inbox! Sign up here.

Filed Under: Blogging Basics, Blogging Consistently, CMG Guest Posts

Is Your Wellness Blog a Joy to Use?

May 3, 2016 By Linda Dessau

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Why would you want your blog to be joyful to use? So people will stay awhile and come back, of course! They’ll also be more likely to invite other people to share this positive experience with them.

The opposite is also true, according to one study that found 88% of consumers were less likely to return to a business’s website after a bad experience.

What turns people away from your blog with an unpleasant memory of their visit? For some, it’s an annoying pop-up, while others are turned off by text that is difficult to read because it’s against a dark background or crowded into long paragraphs with few breaks for the eyes.

In a guest post for Mark Schaefer’s {grow} blog, I explored the concept of user experience (UX) and how it relates to your blog. You’ll learn:

  • Nine things that may be annoying your blog visitors
  • Five user experience tips from America’s #1 most-visited hospital blog, a continuation of my interview with Cleveland Clinic’s content marketing director Amanda Todorovich
  • The importance of creating an emotional connection with your blog readers

Read the post at {grow}: http://www.businessesgrow.com/2016/04/26/user-experience-2/

wellness-blog-joy-text

Filed Under: Blogging Basics, CMG Guest Posts

Top 10 Choices We Make as Small Business Owners

July 22, 2015 By Linda Dessau

© retrostar - Fotolia.com
© retrostar – Fotolia.com

Choice magazine just released their latest Business Builder issue, including my feature article, “Business is a Choice.” It offers a bigger picture perspective of the choices we get to make every day when we choose to be our own boss.

Yes, it’s unpredictable and, at times, uncomfortable, but I wouldn’t change it for the world! This month marks 10 years since I launched my writing business (originally called You Talk, I’ll Write). What a perfect time to step back and appreciate all I have (including all of YOU) and all I’ve done.

Thank you for being part of this journey!

Click here to read “Business is a Choice” in Choice magazine or subscribe to the magazine.

P.S. If you liked this post, you might enjoy the Blogging Tips newsletter, delivered weekly to your inbox! Sign up here.

Filed Under: CMG Guest Posts

Blogging Can Be a Profitable Passion

July 2, 2015 By Linda Dessau

© Zubada - Fotolia.com
© Zubada – Fotolia.com

Blogging is the cover story of the July/August 2015 issue of The Costco Connection, with a slant towards what I call passion bloggers. I’ve written before about what small business bloggers can learn from passion bloggers, and it’s great to have fresh examples from six Canadian women with successful blogs.

Costco-Connection-cover-Jul-Aug-2015

I’ll introduce them in a moment, but first I want to clarify one point from the article where I’m quoted as saying that “ads are one of the hallmarks of a successful blog.”

Before you rush off and clutter your blog with Google ads, affiliate links, and multiple ads for your own products and services, please note that we were talking about third-party advertisers, sponsors or patrons.

As it states earlier in the article, “Before a company places an ad on a blog, they need to know [the blog’s] readers are engaged.” That’s why if you see a blog with sponsors and advertisers, it usually means the site has already demonstrated some success.

Advertisers are crucial for sustaining passion blogs (and their bloggers) over the long term, yet it’s important that bloggers are transparent about their relationships with advertisers and sponsors.

Karen Bertelsen from The Art of Doing Stuff (and she does a LOT of different stuff!) showcases her advertisers in a way that also brings value to her readers. She notes in a post, “As much as I love this blog I wouldn’t be spending 12 hours a day doing it if I didn’t make any money.”

Quiet Fish’s Andrea Tomkins also introduces her blog’s patrons in a thoughtful way. Tomkins has been blogging since 1999 about family, food and life, which has generated awards, readers and a part-time income.

Cendrine Marrouat, a blog writer and social media consultant, wrote about how excited she was when the magazine landed on her doorstep. Just one of many things she and I have in common! Check out her savvy blogging and social media tips.

Chef, food blogger (Simple Bites) and cookbook author Aimée Wimbush-Bourque focuses on bringing families together around the table. If you’re feeling patriotic, check out her Bloody Caesar Shrimp Salad for Canada Day.

Jane Macdougall’s passion is pedestrian safety. She launched the Pedviz blog as a way to share the research she’d collected after her sister-in-law was struck in a crosswalk by a hit-and-run driver.

Lori Godin, the Frugal Edmonton Mama, disclosed some specifics of her blogging success – she’s attracted 100,000 readers and earns $3,000 per month from sponsors like Proctor & Gamble, Netflix and Mattel. You can read exactly how businesses partner with her.

Lori echoed my own thoughts about the importance for all bloggers to “be authentic and find your voice.”

Dessau-quote-Costco-Connection-Jul-Aug2015

Thanks to The Costco Connection for continuing to cover the topic of blogging, writer Allison Lawlor and the other profile writers for bringing the story to life, and to all the bloggers for sharing your inspiring journeys.

Read “Building a Blogging Business” in The Costco Connection.

P.S. If you liked this post, you might enjoy the Blogging Tips newsletter, delivered weekly to your inbox! Sign up here.

Filed Under: CMG Guest Posts

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