Let’s examine five things that people are looking for when they search online for health and wellness topics, and how your blog can address those needs and attract these prospective clients to your services.
Blogging has many benefits, but one of its challenges is that it requires your audience to come to you. So how do you keep people coming back to your blog?
The benefits of blogging extend far beyond attracting strangers via Google and other search engines. Blogging has the power to strengthen your community connections, turning them into happy clients, raving fans and powerful referral sources.
When I talk about how blogging makes you a star and the “go to” expert in your industry, I see some people shy away from that idea. They say they don’t want to be a celebrity, they just want to help people and earn a good living. Maybe it’s time we redefined what it means to be a celebrity, and why it’s an admirable goal for any service-based business.