As I was thumbing through (yes, I printed out the e-book) Karri Flatla's new Sales Page Relief package, I noticed she had a section about how to craft a mobile version of your sales page or "mini website." Typepad does a decent job of displaying my website on mobile devices (at least from what I've […]
Branding Your Writing, Writing Your Brand
"Imagine someone hiring you after falling in love with your writing style, only to find you entirely different in person!" – from Write Your Way to More Clients Online (Part One: Plan Mindfully) On Thursday's call with choice, the magazine of professional coaching, Publisher Garry Schleifer was doing triple duty – he was my gracious host […]
Writing your online bio: Who are you and why should they care?
When it's time to write your online bio, you may be relieved to think, "Finally, it's all about me!" But is it? Up until now, I've been encouraging you to put yourself in your reader's shoes and remember that they are online looking for solutions and information. In order to make that crucial connection and […]
Even when YOU don’t want to write, THEY still want to read
This post is not about fear (although it kind of is) and it is not about urgency (although it kind of is), it is about perspective. When I choose not to write (yes, I'm definitely writing this post for all of us – since I have an unfinished book on the go at this moment), […]