Something wonderful happened when I was on the phone with a client last week. We were only two weeks into our new weekly blogging schedule, and we were on the phone planning content for the following month.
As we were sending some resources back and forth to each other by email, both of us noticed that his newest blog post had just been published and emailed to his list – great! Then, a few minutes later, my client noticed something else.
Someone had just sent him this reply to his email: “This caught my attention. Give me a call.”
If my client hadn’t sent his email, it wouldn’t have landed in that reader’s Inbox at precisely the right time, to deliver the message he was obviously primed to hear. And my client would never have had the opportunity to make that connection.
How many of your prospective clients are primed and ready to hear from you right now? So what’s stopping you from posting to your blog every week and sending that content to your mailing list? Maybe you’re thinking:
- I don’t have enough to write about
- I don’t have time for that!
- I can’t write well enough
- My audience is too busy to hear from me every week – they’ll get angry and unsubscribe (actually, Hubspot reported that businesses who send one email per month have a much higher unsubscribe rate than people who email more frequently)
We addressed all of these concerns in a Content Mastery Action Day presentation call, “How to Be a Weekly Blogger,” where I covered:
- How one feature article can feed your blog and newsletter for an entire month
- How planning and batching can save you time
- How to make the most out of your editing time
- How to provide more value in every single post