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Publishing Your Article in a Print Magazine – Anatomy of a Winning Query

March 17, 2008 By Linda Dessau

In my interview with Sharon Crawford, freelance writer, editor and writing instructor, I learned how to "hook" an editor with a story idea – the first step to being published in print.

It all starts with a query – literally asking the question, "so, are you interested?"

Before you even get to that stage, though, take some time to look through a few issues of the magazine that you’re pitching the story to. Visit the website or call to find out whether they accept freelance submissions, and for their submission guidelines.

Sharon recommends that your query be no longer than one page. Here is her breakdown of a winning query, paragraph by paragraph:

Paragraph 1: This is where you really need to hook them in to keep reading. Make sure you offer some kind of quirky, unusual twist on the story you want to tell. Show how your story could tie into a current event, piece of news, research study or societal trend. This paragraph will often end up in your full article.

Paragraph 2: Now, you pitch the specifics, "so, how about an 800-word article about __ (topic)?" List the things you could talk about, with examples, and show the editor you’ve already put some thought and research into it. Point form is appropriate for this section.

Also, show that you’re familiar with their specific publication, and suggest different sections where the article could fit. Talk about why their readers, in particular, would be interested in reading your story. Point out how your story idea matches their editorial schedule.

Paragraph 3: Describe your subject, the person you could interview for the article. That means that before you even sit down to write your query, you need to have chosen someone, spoken to them briefly and they’ve agreed to be interviewed.

You’ll also want to mention any other people you could interview, such as people who know your main subject and can offer a different perspective about them or the experience you’re interviewing them about.

For example, if you’re going to interview someone who has achieved success from hiring a life coach, you could also interview that person’s spouse, boss, colleague or friend to hear about the changes they’ve witnessed from the outside.

Paragraph 4: Why are you the best person to write this article? Here is the place to talk about your credentials, and the personal and professional experiences that make you uniquely positioned to tell this story. Cite examples of any previous articles you’ve published, particularly on the same or similar topics.

Paragraph 5: As you’re closing your query, make it clear that you’re willing to work with the editor’s suggestions. Notice how Sharon suggests you use the word "could" throughout the query. The more open you are to questions, revisions and rewrites, the more likely it is that you’re query will be accepted.

Finally, let the editor know that you’re going to follow up, and when. And by all means, do it! If you show them in the query process that you’re responsible, committed and true to your word, they’ll be more interested in working with you. Deadlines count!

Thanks again to Sharon Crawford (http://www.samcraw.com) for providing this great information!

Filed Under: Attracting Local Clients, Content Marketing Ideas, Social Media, Writing Prompts

Publishing Your Article in a Print Magazine – An Expert Interview with Sharon Crawford, freelance writer, editor and writing instructor

March 16, 2008 By Linda Dessau

Sharon Crawford and I met at an evening seminar presented by the Toronto chapter of the Professional Writers Association of Canada. I’ve really been enjoying these events, and I appreciate the work that Sharon and the rest of the PWAC Toronto executive put into them! 

I asked Sharon if we could get together for a chat about print magazines. It’s a subject that came up in a survey of my readers awhile back – and I suspect that more than one of you are curious about it.

We talked briefly about her early days in the business – I was curious about the first story idea she ever pitched to an editor. It was scary, she said, but it went so well that she drew up the courage to pitch a second one right there on the spot – and he took that, too!

Sharon provided some wonderful details and tips about "hooking" an editor with a good query. I’ve put these together in a separate post, "Publishing Your Article in a Print Magazine – Anatomy of a Winning Query" (coming soon).

Listen to my interview with Sharon below:

To find out more about Sharon, please visit her website at www.samcraw.com.

Filed Under: Attracting Local Clients, Content Marketing Ideas, Expert Interviews, Social Media, Writing Prompts

Want to feel good this Sunday morning? Join Lissa Bergin-Boles, Shawn Shepheard and Marci Shimoff

March 6, 2008 By Linda Dessau

Tune in to the Small Business, Big Ideas radio show this Sunday, March 9th from 9:00 am – 10:00 am.

Lissa Bergin-Boles is your host, and she will welcome inspirational guru Shawn Shepheard. According to the show notes, “5 minutes with this guy and you’ll be shouting “hurray” and getting going on things that matter.” Well, I’ve spent way more than 5 minutes with Shawn and I can vouch for that!

Plus, Marci Shimoff from “The Secret” will discuss her newest book, “Happy for No Reason.”

Want to feel good this Sunday? Don’t miss it!

Listen in at www.ckdo.ca or 107.7 FM in the Toronto area.

Filed Under: News & Special Offers

Earth Hour 2008 – Turn off the lights on March 29th, 2008 and see the difference you can make

March 4, 2008 By Linda Dessau

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Filed Under: News & Special Offers

The Wily Seduction of Technology Toys

March 2, 2008 By Linda Dessau

Well, it seems I am battling the Bright, Shiny Object Syndrome again. I guess it's a bit like bronchitis or a bad back – when you've had it once, you're more susceptible to it in the future.

You know the BSOS, right? Common signs are when we become obsessed with some cool new idea, technology tool or other interest – so much that we lose all perspective, stay up far too late tinkering on the computer and get distracted from our business goals.

Right now I'm quite enamoured with  the functionality of wiki websites, and I'm being wooed by the folks at PBWiki – yes, it actually feels like they're wooing me. I even got a "golden ticket" to try out their upcoming 2.0 version.

I chose PBWiki for my experiment because some other groups I've followed (e.g. podcamp Toronto) also use them. When I started poking around their blog, I saw that Timothy Ferriss chose them, too – not a bad endorsement!

Anyway, back to the BSOS. Lena West of xynoMedia gave me a GREAT prescription for it. She invited me to look at what I NEED first and THEN look for the tool that fits my needs.

While MY first instinct, when I'm blinded by the lights, is to get wowed by the technology and figure out (i.e. scheme, manipulate) how I can make use of it in my business. Then I'm in danger of ending up with a bunch of mismatched tools, a lot of clutter, and running between one system and the other because I didn't think ahead about how they would integrate.

What I'm looking for right now are three things:

  1. A central repository for client projects (I'm also checking out Basecamp and other project management solutions – though some of the negative publicity about Basecamp really turned me off)
  2. A way to manage the collaborative editing process more easily (I'm also checking out Google Docs)
  3. For clients with larger projects, such as full-length books, a way to manage their content that's easier to work with than multiple word files or one long, sprawling document (I've considered using one of my TypePad blogs for this, but because with a wiki you can edit and view on the same screen, it's really no contest)

So I'm trying to remain calm, put a limit on the amount of time I spend on this task, and keep experimenting with an open mind.

How do YOU deal with the Bright, Shiny Object Syndrome? Please add your comments below.

Filed Under: Content Marketing Ideas

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