If your blog isn’t easy to use, people won’t stay or return. Usability helps readers find what they need, and gets your message across.
By skipping the editing phase of the blog writing process, you may unintentionally turn off the people who land on your site.
If you want your next post to attract – not repel – your perfect client, banish these bad writing habits.
When writing on your business blog, you can look the part of a professional expert, just don’t try to be someone you’re not.