Content Mastery Guide

Editor and Ghostwriter

Market Your Book Like a Pro, with my friend Lynne

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I met Lynne Klippel through Andrea Lee (Lynne published both of Andrea's books), and since we made contact a few months ago, we've been talking about ways to put our talented heads together.

For now, I'm proud to be an affiliate of her upcoming Book Marketing Blitz. It's a perfect match for my ghostwriting clients who now have a great book, but aren't sure how to sell it. OR, for my prospective clients, who are thinking of hiring me to ghostwrite or edit their book but are hesitant for the same reason.

Lynne's Book Marketing Blitz will help you sell more books and design a book marketing plan just like the multimillionaire big guys do…only it won't cost you an arm and a leg!

She's put together an amazing array of speakers for this webinar-based seminar.  In fact, you can enjoy 18 hours of book marketing instruction from some of the biggest names in the business from the comfort of your home.

You can listen to a very useful interview with a book cover designer just for checking out the website, so go and grab your free gift now.

You'll be glad you did!

P.S. – Just in case you're interested in earning some extra money to pay for your book expenses, you can become an affiliate of this program after you register.  How about that? Learn great information AND earn some great money…

[Update December 8, 2012 – Links were removed since the event has passed.]

Business Planning & Retreat Weekend

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I have just declared the long weekend of September 1-3 as a Business Planning & Retreat Weekend.

Do you want to join me?

While I'm not inviting you to share my time during those precious three days , I'll gladly share my plans so that you can create your own retreat!

I really want to make the most of this opportunity to spend a big chunk of time working ON my business instead of IN it (as per Michael Gerber and the E-Myth Revisited).

I looked at my Artist Retreat Day Guidebook, which gave me some great ideas for how to prepare between now and then:

  1. Create (and protect) the time. So while I'm gladly accepting new clients and projects, we won't be starting your new project until after September 4th.
  2. Create my workspace, by making sure clutter is at bay and my favourite business books are handy. Besides E-Myth Revisted, I'll also pull out my Andrea Lee Collection, Multiple Streams of Coaching Income and Money, Meaning and Beyond, as well as Peter Bowerman's The Well-Fed Writer and Back for Seconds). I'll also pull out some newsletters and e-books, as well my own many folders full of ideas and nearly-started projects.
  3. Create my mental and emotional space, and put a support team in place. I will do some journaling and reflection so that I can set my intention and begin with the right motive. I'm also going to be setting up some "check-in" times with some support people during the weekend, AND a purely social event so I can let loose a little 😉

I'm going to refer to Dina Lynch's recent blog post about Marketing Plans, because there are definitely some ideas there I want to put into practice.

And of course everything will be integrated into the wonderful Vision Map that Jan Wallen helped me create.

My plans are still unfolding – I'll keep you posted…..

NEW NOTE FROM LINDA (August 27) – keep your eye on the "Comments" section, I'll be updating about my plans for the weekend, and during the weekend itself.

5 Web Resources I Use the Most

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I was just “tagged” by Christina Favreau, who has asked me to share 5 favoutite websites. The rules of the tag are:

  1. MUST be clean. No R rated sites.
  2. Only FIVE links.
  3. MUST tell 5 people.
  4. A link back to the person who tagged you
  5. Lara’s Place [Update December 8, 2012 – Lara’s Place website is no longer active] is the meme originator

The 5 Web Resources I Use the Most as a Writer and Editor are:

  1. Data Deposit Box – continually backs up the newest versions of all my client projects, as well as anything else I’ve created or revised since the last back up
  2. Ezine Articles – premiere article bank website
  3. Copywriting tips from Copyblogger
  4. The Ezine Queen’s Magic Text Formatter – formats content to 65-characters per line – GREAT for text-only emails [Update December 8, 2012 – this resource is no longer available
  5. Typepad – I use their basic templates for this blog, their advanced templates for my website, and now that they’ve introduced the “Add page” feature, I’m encouraging people to use Typepad to create simple websites that are very affordable and easy to maintain

My next task is to “tag” 5 other bloggers and ask them for THEIR 5 favourite web resources. Here goes:

  1. Sandra De Freitas of Tech Coach for Coaches.
  2. Donna Papacosta of Trafalgar Communications.
  3. Kathy Mallary of SpiritSpring Coaching.
  4. Felicia Slattery.
  5. Dina Lynch, the Mediation Mensch [Update December 8, 2012 – Dina is no longer blogging as the Mediation Mensch, but you can catch her at Speak Up Powerfully.

Make your Website Work for You: Top 5 Ways to Turn a Curious Visitor into a Loyal Repeat Customer

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  1. Specialize. You can’t be everything to everyone. Choose a “niche” group, envision your ideal client, and write your website copy directly to them.
  2. Attract. Bring traffic to your site with high-quality, professional articles featuring valuable information that addresses the needs of your niche group and ideal client. Then keep them at your site longer with more great content that’s fresh and updated (e.g. a blog).
  3. Capture. On each page of your website, offer a free gift in exchange for the visitor’s name and email address and permission to contact them again.
  4. Keep in Touch. Stay on their minds with consistent and professional messages that provide valuable information and subtly promote your services. 
  5. Diversify. Create multiple streams of income, including products for sale 24/7 from your website and group classes that make more efficient use of your time and get you out into the public eye.