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Business Blog Writing Can Be Faster

January 14, 2015 By Linda Dessau

If you want to receive all of my latest posts by email, click here to subscribe to the Blogging Tips newsletter.


The more blog posts you publish, the more likely your prospective customers will find something valuable and relevant when they visit your site. While I can’t give you more time to blog, I can offer some tips to help you write more blog posts in the time you have.

The key to blogging faster is to manage the bad blogging habits that are slowing you down. In my latest guest post at SteamFeed I revealed the five worst ones:

  1. Multi-tasking
  2. Multi blog-tasking
  3. Forcing an idea
  4. Letting yourself off the hook
  5. Trying to be a thought leader

Read the post for more insights into how these habits are derailing your business blogging success, and what to do instead.

http://www.steamfeed.com/blog-faster-5-blogging-habits-slowing/

© WavebreakmediaMicro - Fotolia.com
© WavebreakmediaMicro – Fotolia.com

Filed Under: CMG Guest Posts, Writing Tips

Blog Post Writing Tricks to Supercharge Your Motivation

December 29, 2014 By Linda Dessau

fit woman motivated for blog post writing
© Dirima – Fotolia.com

I’m feeling strong and powerful these days, thanks to the caring crew at Fitness Infuzion in Barrie. Amazingly, most of the time I truly WANT to go to the gym, and I’m disappointed if other obligations cut short my workout time.

This hasn’t always been true, and I’m not naïve enough to think it always will be – there will be days where I come up with a million excuses, and I have to talk myself into following through with my planned workout.

Blog post writing might create a similar scenario for you. You know that business blogging is good for you (i.e., it can attract prospective customers to spend time on your website, and helps them get to know you and see your expertise firsthand), yet you have difficulty dredging up the motivation to write blog posts and promote them on social media.

If that sounds like you, here are five blog post writing tricks that can supercharge your motivation for business blogging:

1. Pull up an empty chair

I’m in business because I love to make a difference in other people’s lives. When what I’m doing will help someone, it inspires me to push through any resistance or procrastination.

Who will your blog post help, and how? What changes are possible for that person’s life or business? Use the words and phrases your ideal customer would use to describe their situation and problems. (Learn more tips for reader-focused blogging.)

This strategy requires you to know and understand your target audience. If you’re trying to reach everyone, you’ll have a hard time reaching anyone.

2. Make it matter for your business

When your business is successful, what will that mean for your life? For your family? What difference can you make in your local community? Your global community? What legacy can you build and leave behind?

While we all want to help people, it takes money and other resources to sustain ourselves through that process. To motivate your business blog writing, you must know precisely how blogging is going to lead to revenue, even if that is a long and winding road. (See how blogging leads to business, both customers and referrals.)

When choosing their top business blogs of 2014, Social Fresh judges looked for a clear business strategy. On your blog, that might be to ask the reader to subscribe to your newsletter, leave a comment, or check out one of your resources.

3. Find a motivating model

Find a blog that accomplishes what you’d like to do with your own blog. Just beware of the common tendency to feel overwhelmed or inadequate from comparing your own progress to someone who has been at it longer, someone in the marketing field (who eats, sleeps and breathes marketing strategies all day) or a multi-million dollar business.

Instead, look to these blogs for inspiration and ideas. If they’re producing a high-quality blog, you can too! Notice what you like and don’t like about what they’re doing. You can even use some of their posts as a springboard for your own content.

4. Leap into your blog writing time with both feet

Cynthia Morris has inspired me for years with her bountiful creative juju. Recently, she offered 10 creative transition ritual ideas that can help motivate and prepare you to write blog posts. These include free writing, listening to specific music, and taking a walk before you write.

To dive deeper into writing rituals, Darin Hammond explored the topic at SteamFeed [that blog is now closed]. He explained that all rituals tend to involve manipulating one of these three elements: environment, behaviour or time. Which rituals might get you in the mood for writing? Try the ones that appeal to you and stick with what works.

5. Reward yourself and celebrate with someone else

Which rewards do you find most motivating? Build these into your blog writing process at different milestones, e.g., sitting for half an hour of focused writing, finishing a blog post, or publishing four posts in a row. I use Pomodoro breaks to reward myself with music that lifts my spirits.

I credit my business coaching group for getting through my own recent blogging slump. Let other people know about your blogging targets and be accountable for your actions. They can support you in your struggles and cheer on your achievements.

If business blogging keeps falling to the bottom of your to do list and never gets done, use some or all of these strategies to spark your motivation.

Filed Under: Blog, Blogging Basics, Blogging Consistently, Writing Tips

Get More Marketing Juice Out of One Blog Post Idea

December 8, 2014 By Linda Dessau

If you want to receive all of my latest posts by email, click here to subscribe to the Blogging Tips newsletter.


How To Spot A Good Series Idea For Your Blog

Why stop at one post when you’ve discovered a juicy topic that could help your ideal customers in multiple ways? In a guest post at SteamFeed, I reveal:

  • Five signs that an idea is suitable for a blog post series
  • Five steps for bridging the same topic across multiple posts
  • Five ways to position a blog post series for maximum readability and visibility on your blog and across the web

http://www.steamfeed.com/spot-blog-post-series-idea/

© MR - Fotolia.com
© MR – Fotolia.com

 

Filed Under: Benefits of Blogging, Blog Topic Ideas, CMG Guest Posts, Writing Tips

More Blogging Benefits, and When to Scrap an Unfinished Post

August 12, 2014 By Linda Dessau

If you want to receive all of my latest posts by email, click here to subscribe to the Blogging Tips newsletter.


Five Ways Blogging Can Boost Your Confidence in Business

In this updated version of an earlier post from Content Mastery Guide, I reiterate some of the benefits of business blogging – particularly how it can support our efforts with networking, sales and marketing. I also added an audio podcast for those who would rather listen than read.

© Elnur - Fotolia.com
© Elnur – Fotolia.com

http://www.linkedin.com/today/post/article/20140810115804-5575229-five-ways-blogging-can-boost-your-confidence-in-business


12 Most Freeing Reasons to Scrap a Blog Post

If an unfinished blog post has stalled your online marketing efforts or soured your enthusiasm for blogging, you have my permission to scrap it – as long as it fits one of the scenarios I outline in my latest guest post for 12 Most.

© Inna Felker - Fotolia.com
© Inna Felker – Fotolia.com

[Update June 17, 2016: The 12 Most site has been taken down, so I’ve republished this post here at Content Mastery Guide: 12 Most Freeing Reasons to Scrap an Unfinished Blog Post]

Filed Under: Benefits of Blogging, CMG Guest Posts, Writing Tips

Ten Ways to Fill Your Business Blog

April 16, 2013 By Linda Dessau

Icon of a person in motion, holding a computer keyboardA reader named Karen recently shared a common business blogging issue. “My problem, as always, is time. I write a couple blog posts, then I miss a couple of weeks.” Sound familiar?

Donna had a similar concern, and after the Barrie Business Blogathon in January 2013 she wrote: “A whole morning, 9 to noon, all devoted to writing blog posts. I produced four blog posts that I was able to email to Linda, four feet away from me. As I wrote the next post, she improved the post I’d just sent.”

Even if you’re not registered for the Blogathon, you can still devote time and attention to your business blog this week. Here are 10 ways you can incorporate the key techniques we’ll be using at the Blogathon:

  1. Book the time – Schedule an appointment with your blog in your calendar. Choose a day and time when you typically have the creative and mental energy you’ll need for writing.
  2. Protect the time – If you’d registered and paid for the Blogathon, you’d probably do your best to show up. Consider the cost of not showing up for your business blog – disappointed website visitors, reduced credibility, decreased website traffic, nothing to talk about on social media. This is an important business development meeting that you must not cancel.
  3. Plan ahead – Blogathoners receive a customized blogging plan. When you sit down to meet with your blog, start with some big picture planning and brainstorming. Here is my seven-step blog planning method.
  4. Batch your blogging – Aim to write several posts at once, to capitalize on your momentum and make the most of your dedicated time. Donna, who you met above, holds our Blogathon record with four posts written in three hours (less, considering our introduction and wrap-up time).
  5. Draft before you edit – You’ll be able to get more blog posts written if you’re not worrying about making them picture perfect. Just aim to get all your ideas out of your head and onto the page. At this point, don’t censor yourself or worry too much about your writing.
  6. Book your next blogging meeting – Keep up what you’ve started and make the commitment now when you’re feeling jazzed about your blog. As I mentioned in #1, find an optimal time that matches your energy for doing this type of creative work.
  7. Set up for success – Set up some blank documents, folders or mobile phone notes with the titles of your blog’s themes/categories. Then keep those topics in mind as you meet with clients, browse websites, blogs and social media, and hang out with friends. Jot down anything that could be a potential blog post, then bring these notes to your next blogging meeting.
  8. Edit before you publish – For Blogathoners, I’ll edit up to three blog posts that they write at or after the event. Be sure to step away from each of your posts for a few minutes or a few days, and then come back and read it out loud. Does it sound like you? Does it say what you wanted to say? Correct any awkward sentences, typos or other errors, then publish the post for all to see.
  9. Promote and discuss your blog post – Blogathoners will see examples of compelling social media messages that encourage people to visit your blog and read your new post. I recommend you write three different messages and schedule them at various times over a few days. Include some questions to spark discussion that could even provide content for your next round of blog posts.
  10. Do it all again – Whether it’s once a week, once a month, or four times a year at the Barrie Business Blogathon, make sure to repeat this process so your blog stays active.

Blogging will keep your website fresh, give prospective customers a better understanding of you and your company, establish your credibility as an expert, and provide content you can discuss and display on social media. Like any other important task in your life, you need to set aside time to make it happen.

P.S. You don’t live in Barrie? Stay tuned for a virtual version of the Barrie Business Blogathon.

Filed Under: Blog Planning, Blogging Basics, Blogging Consistently, Writing Tips

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