So you're blogging, tweeting and updating and you're growing your numbers of friends, fans and followers. Yet you're discouraged by the lack of concrete results (i.e., more clients and sales) and you're not sure that content marketing is worth the HUGE effort it seems to take.
Before you give up completely, have a look to see if some of these common root causes are to blame:
- Lack of planning – Your lack of planning may be more noticeable to you than it will to your readers. Are you constantly scrambling to come up with your next "big idea," or always questioning whether you're on the mark? Back up and do some planning.
- Rushing – I'm all for efficiency and batching similar tasks, but be honest: Are you always pushing out your blog posts at the last minute or rushing through the process? Writing artfully is a skill and deserves the respect of your attention and time.
- Skipping the editing step – Do you click "Publish" the instant you type your last thought? Or maybe give the article a cursory read-through immediately? That might not be enough - I guarantee you'll find more errors if you walk away and come back to it later.
- Patchy publishing – When is the last time you updated your blog? Writing takes practice, like every other skill. Writing and publishing regularly, even if your creativity comes in fits and spurts, gives you that practice. It also sends the message that you are reliable in other ways.
- Writing in isolation – What's going on in your industry? Even more importantly, what's going on outside of your industry? If you're in a writing rut, click farther and farther outside of your regular circle. You're bound to find new inspiration and ideas. Then write and share with those new people and expand your network of possibilities.
In my brand new book, Write Your Way to More Clients Online: How to craft captivating content for newsletters, blogs and social media, I address each of these root causes in five parts:
Part 1: Plan Mindfully
Part 2: Write Artfully
Part 3: Edit Skillfully
Part 4: Publish Consistently
Part 5: Share Widely
The first test copy of the book is already en route to me and as soon as I've signed off on that your orders will be shipped!