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Take Your Blogging on the Road – With Cynthia Morris of Original Impulse

July 30, 2014 By Linda Dessau

When you travel, you don’t have to take a vacation from blogging. This post will help you harness the creative power of travel to keep your blogging schedule on track.

take-blogging-on-the-road-with-cynthia-morris

I recently wrote a post for SteamFeed about two business blogging power tools. One was the idea catcher, a place to capture the juicy gems that might become your next blog post.

Many people find that traveling naturally unleashes fresh ideas for blogging. Some may fit into your existing editorial calendar (the other power tool I recommended in the SteamFeed post), but if you’re anything like me, traveling tends to inspire a complete overhaul. All of a sudden I have new categories, new plans for the upcoming quarter or year, and a new understanding of my ideal reader.

There’s just something about traveling that gets those creative wheels rolling. If there’s anyone who understands this, it’s Cynthia Morris. Cynthia is an author, coach and artist who is dedicated to the fullest creative expression for both herself and others. We met as co-leaders of a special interest group for creativity coaches, many moons ago.

I asked Cynthia about her experiences with travel, idea generation, and the creative process.

Why do you think we get so many new ideas when we travel?

Cynthia: When we are in our familiar home environment, we grow accustomed to the things and routines around us. We begin to visually and sensually edit out all that known information about the way things look, smell, taste and feel.

On a trip, we experience thousands of impressions every day. Every turn offers something new and surprising.

The element of surprise is vital to creativity. We love new associations and random, unexpected encounters. Think of humor – it relies on the unexpected to move us and make us laugh.

When we step out of our normal routine and away from our usual tasks and obligations, we open up space for new ideas. Match that with all the new impressions and travel is a perfect blend for the creative.

How should we organize or filter our ideas when traveling – or should we?

Cynthia: Every trip has its own agenda. Some trips aren’t meant for thinking or idea-generation. (Though it’s hard to avoid!) Most satisfied creative people have a system for capturing their ideas, whether it’s in analogue or digital form.

I personally use an illustrated journal to capture moments of my trip in a visual form. I reserve a page in the back of my notebook called Flashes of Inspiration. Whenever I have one of those ‘when I get home, I should…’ moments, I put it on that page. It’s fun to go back to it post-trip to see if I actually followed through on the inspiration. Usually, I do, which makes a good case for capturing action items in one place!

How do you combine art and writing to capture and develop your ideas?

cynthia-morris-illustrated-notebook

Cynthia: Great question! I used to fill notebooks with long written passages. But when I traveled that became cumbersome and not fun. So I began adding illustrations and color to my pages, also gluing in scraps of paper that I found along the way.

For my creativity workshops, I use several ways to quickly and easily capture things in writing. One example is the haiku. This short form of poetry can serve as a sort of verbal snapshot, taking you back to a specific moment in your travels. Much more fun and easy to access than a long narrative.

So, using brief written capture methods and drawings together on a page is my favorite way to use images and words to tell little stories of my trip.

You mentioned that on your upcoming sabbatical you plan to spend some time “screen-side” everyday, but most of your time creating. How do you maintain that balance when there are always so many interesting things to look at online?

cynthia-morris-motorcycle

Cynthia: I love the world online and there’s plenty of inspiration to be had there. But at the end of the day, most of it is second-hand, curated, navigated inspiration.

Nothing beats the surprise and wonder of life in the real world. The encounters that I have when wandering around with little agenda are often way more powerful than anything I have planned.

In general I prefer my online time to be focused on making and connecting. I’m less inclined to wander and look for inspiration there. Seeing more things online usually leads to more overwhelm in a way that real world stimulus doesn’t.

So when traveling it’s much easier for me to want to be out in the city exploring than inside facing a screen.

When you come back from your trip, be sure to transfer your ideas to your editorial calendar and/or talk them over with your blogging team. Don’t waste all that real world inspiration! For more wisdom from Cynthia, see How to Make Any Space a Blogging Retreat Destination or visit her at Original Impulse and learn how she can help you .

cynthia-morris-cup

Filed Under: Blog, Blog Topic Ideas, Expert Interviews

Blogging Is Not a Sprint But a Marathon

June 8, 2014 By Linda Dessau

If you want to receive all of my latest posts by email, click here to subscribe to the weekly Blogging Tips newsletter.


Warning: This interview with successful business blogger Leanne Hoagland-Smith may contain some things you don’t want to hear. For example, she gets up at 4:30 a.m. in order to fit in her blogging and other administrative work.

You also may not want to hear that while some results happened immediately (you’ll see some impressive traffic numbers), others came over time. In fact it took some clients months or even a year to make contact after reading the blog for awhile.

If you do want to grow your business and improve your online marketing, you’ll read the post anyway. The bottom line is that Leanne makes time for blogging and keeps doing it consistently because it’s working for her! Click the link below to read this guest post at SteamFeed.

Blogging is like running a marathon
© dejangasparin

Blogging Success Tips From a Leading Sales Expert

http://www.steamfeed.com/blogging-success-tips-leading-sales-expert/


Filed Under: Blog Topic Ideas, Blogging Consistently, CMG Guest Posts

Creating Curated Content for Social Media, Email and Your Blog

April 20, 2014 By Linda Dessau

Welcome to the third and final post in a series about content curation. First we got started by organizing topics and the people sharing about those topics, then we looked at how to quickly share other people’s content with your own networks.

In the second post I noted the importance of adding your own commentary to what you’re sharing. This reminds readers of your expertise in the topic and your connection to the industry.

In this post we’ll discuss four types of content you can create by adding your own slant to someone else’s material.

1. Curated social media updates

There are tools that make it quick and easy to share content with your networks as soon as you find it (HootSuite, Buffer and the LinkedIn bookmarklet).

You may also choose to manually create new social media updates when you have a link to share. Here are some things to keep in mind when you do:

a) Use the permalink. Whether you’re recommending a blog post, article, video, social media update or another online resource, always be sure you’re using the permalink (permanent link) for the specific item, rather than the general site address. A permalink looks like this: https://www.contentmasteryguide.com/2014/03/mastering-social-media.html, while a general address looks like this: https://www.contentmasteryguide.com/blog.

b) Super-size your photos on Facebook and Google+ (*see UPDATE below). You may have noticed on these sites that some images show up full-sized and glorious, while others are displayed as a tiny thumbnail. To super-size a photo on Facebook or Google+, you must add your photo to the status update first.

Facebook share window
Before you type your comment and link, upload your photo.

c) Super-size with Buffer. Even when it’s not your post or image, you can still super-size your photo. With the Buffer browser extension, you can super-size your photos by right-clicking on a photo from the page you want to share. Select, “Buffer this image,” customize the text with your own commentary, and schedule or post the update. Voilà!

*UPDATE (September 13, 2014): Facebook is now giving more visibility to posts that contain links with thumbnail images, versus those with uploaded photos (they consider that “click-baiting“). So it’s best to put your link directly into the status update box so just the small thumbnail image is displayed.

2. Curated newsletters

Compared with social media, many marketing professionals consider email a more intimate and direct tool for reaching your audience and deepening your relationship. If you’re not sure what to include in an email newsletter, consider curated content.

a) Be a trusted filter. Mari Smith is the author of The New Relationship Marketing and Facebook Marketing: An Hour a Day. In her weekly newsletter The Social Scoop, she offers her top three recommendations for blog posts about social media marketing. Since she reads and shares dozens of quality links every week, her readers anticipate and appreciate seeing which three she’ll choose, and we trust they’ll be highly useful.

b) Offer other ways to connect. If readers are enjoying the links you share, remind them to follow you on social media and on your blog to see more of the same.

c) Remember the marketing part of email marketing. Along with the valuable information you’re sharing from others, remind your readers what your company has to offer. Here are some tips about how blogging and email work together.

3. Personal messages with curated content

You know that it’s important to stay in touch with key contacts like prospective customers, referral sources and vendors, yet these people aren’t always on your newsletter list. How do you keep it all straight, and what do you say when you follow up? Curated content can help.

a) Follow up. If there’s an article you’ve read recently that relates to a recent conversation at a networking event or other meeting, send it along with a brief note explaining why you think it will be useful.

b) As it happens. As you’re browsing content in your day-to-day travels, keep your contacts in the back of your mind, along with any specific concerns you discussed. When you find something relevant, you can paste the permalink into an email, or you can share with individual connections when you find something via LinkedIn, Facebook or Google+. On mobile browsers, look for the option to share or send a link directly by email.

c) Set a schedule. Use a customer relationship management (CRM) system, your calendar or a task management system like Wunderlist to remind yourself to keep in touch. Browse the links you’ve shared recently and consider what this individual would find most helpful and relevant.

4. Curated blog posts

In between your own original posts, you may want to offer your blog readers additional insights and perspectives from other experts in your field, or related fields. This is a great way to keep your content flowing consistently, build and deepen relationships with industry leaders, and learn new ideas.

Experiment with these different styles of curated blog posts:

a) Theme post. This is the method I recommend and implement for my content curation clients. Browse the content you’ve shared in the past week or two, and look for a common theme that is aligned with your core content categories. Add an introduction to the theme, and say a few words about each link, including a brief pertinent quote.

b) Weekly or monthly round ups. Present a list of links with a brief description of each.

c) Embedded social media posts. For more interactivity and visual interest, embed one or several social media updates right into your post. You can do this with tweets, Facebook updates, YouTube and Vine videos, Google+ posts and others. Preface each with your own commentary and description.

While I’m still biased towards creating your own high-quality content, sharing other people’s content helps you round out your offerings and keep showing up where your contacts will see you.


Want help with your content curation? Learn more about our content curation services.

Filed Under: Blog Topic Ideas, Blogging Consistently, Content Curation, Content Marketing Ideas, Social Media

Stick to Your Categories and Listen to Your Customers

March 1, 2014 By Linda Dessau

If you want to receive all of my latest posts by email, click here to subscribe to the weekly Blogging Tips newsletter.


The Online Marketing Institute was founded in 2007 and provides online courses where professionals, entrepreneurs, agencies, students and teams can learn about digital marketing.

In January 2014 they published their Top 40+ Digital Strategists in Marketing for 2014, and I was thrilled to be included in this very impressive group.

When they notified me, they asked me to provide one insight that will help people improve their online marketing in 2014. It was difficult to choose just one! I wrote about how choosing categories for what you share on social media is just as important as choosing categories for your business blog.

You can read my insight, along with seven others, in this post about social media marketing strategies.

Clean My Space listens to their audience

Screen shot Clean My Space YouTube channel

Have you met the Queen of Clean? She’s my friend Melissa Maker of Clean My Space, a Toronto-based cleaning company (Melissa’s team cleaned my space before I moved to Barrie).

She’s also a queen of online marketing, in particular what she’s created over at The Cleanest Place on YouTube.

I love what Melissa does to promote her business online, and was thrilled to use her as an example in a guest post I wrote for OMI – Customer-Sourced Content: 7 Ways to Turn Questions into Content.

It highlights the importance of turning to your customers and prospective customers for content ideas. You can never go wrong by answering actual questions! After all, if one person is asking, chances are many others are wondering the same thing.

P.S. If you have a subscription (or a free 30-day trial) at OMI, you can also watch my course about customer-sourced content or check out the slides on SlideShare.

 

Filed Under: Blog Topic Ideas, Blogging Basics, CMG Guest Posts

Six Business Blog Topics That Will Attract Local Customers

February 15, 2014 By Linda Dessau

Local storefront
© pinkpueblo – Fotolia.com

Search engine optimization is one of many benefits of blogging. Blogging improves your search engine rankings (how high up on the page you appear in search engine results) for the topics you write about, because it demonstrates to Google that your site is a resource of constantly updated information about those topics. To improve your rankings specifically for searches in your local area, it’s helpful to incorporate local references into your content. To help you do that in an authentic way, here are six local-focused blog post topics that will draw new customers from your geographic area:

  1. Customer celebrations – Is one of your customers marking a special day or milestone in their life? Acknowledge the day and celebrate with them. Ask permission to feature their story and photo as a blog post. This will show that person, as well as your other readers, just how much you value and appreciate everyone who chooses to do business with you. It also shows that you care about their whole life, not just the one aspect you deal with in your business.
  2. Customer successes – Profile some of the most creative or interesting ways people have used your products or services, and the success or happiness that resulted. Along with a brief write-up, you could also include an audio or video interview and/or demonstration. Like #1, this expresses customer appreciation, but it also gives more insight into what you do in your business. By telling it as a story rather than just talking about your company, you help prospective customers write themselves into that story. Readers will also relate to seeing other local residents and businesses.
  3. Community profiles – Introduce your neighbours, vendors, suppliers, and other members of your business community. Show what makes them special and how proud you are to have them in your network. Share their news and accomplishments – be sure to follow your local community newspaper to stay on top of who’s doing what.
  4. Expert interviews – Publish guest posts or interviews featuring local experts who share your customer base because they offer related products or services. Show that you are connected to extraordinary people and you can be a resource for connecting your customers to them. Tip: You can also write guest posts for other local blogs such as the Barrie Chamber of Commerce. Be sure to include a link to your own website in your author bio.
  5. Charity causes – Use your blog to give back by highlighting the work of a community group or event. If applicable, you can share photos and stories of a personal connection with your business, e.g., if someone in your company has been touched by the issue, and/or if your team is participating directly in a fundraising or awareness campaign. You can also help others support the cause by collecting donations at your location or providing a link for online contributions.
  6. Weather – How does the weather in your community affect your customers’ lives? Find a creative and genuine way to relate that to one of your blog’s topics. For example, a paint store might offer suggestions for how to store paint cans in the winter.

The best way to get your content seen by local people is by having other local people pass it along. Be upfront about asking people to share – they are usually happy to support local business owners (especially if the content features them or someone they know). To make sharing even easier, have your web developer install social sharing buttons right on your blog so they appear on every post. Also be sure to promote each new post several times on different social media platforms so people catch it when they happen to be on those sites. In a follow-up post, I’ll share tips from some colleagues about how to boost the search results of your locally-focused content and get your business found online by local customers.

Filed Under: Attracting Local Clients, Blog Topic Ideas

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