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Content Mastery Guide

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Website Help

May 7, 2008 By Linda Dessau

Did I touch a few sore points with my website manifesto? Good!

No matter how long we’ve been in business online (and I’ve been here since 2002), there is always much to learn and improve upon. I’m planning a complete revamp of my own websites and blog when I migrate them over to WordPress later this year. [Updated May 12, 2009: As you probably noticed, I decided to stick with Typepad, but I did revamp all of the copy on my website.]

If you’re looking to start or revamp a successful website, here are some resources for you:

Lisa Wells, Coast2Coast Business Solutions: Lisa is an e-marketing specialist and a whiz with website templates. She’ll have you up and running with your own online marketing machine in no time. And she can also help you out with updates on an ongoing basis. She does fantastic work!

Sandra De Freitas, Tech Coach for Coaches: Sandra is the author of the upcoming book, “Does this Blogsite make my Wallet Look Fat? How to use a WordPress blogsite to make money, attract clients and gain expert celebrity status.” Sound good? Get her book and do it yourself, or hire her to do it for you. Sandra wrote the book on WordPress – and I should know, I edited it 😉
[Updated June 22, 2008] Sandra’s book is now available from http://wpblogsites.com/.]

[Added May 30, 2008] How could I forget Kenn Schroder? His Client Converter service builds upon his proven track record of helping coaches successfully build an online presence.

[Added June 22, 2008] Or build your own website in a snap with Deb Gallant’s Web Power Tools. No technical knowledge required, I promise!

June Li at ClickInsight: June is a web analytics specialist, and her website is full of great tips for getting the best results from your online efforts.

Robert Middleton’s Website Toolkit (an affiliate link): I haven’t used this resource personally, but it’s been highly recommended by Sandra De Freitas, Kathy Mallary, and other trusted peers.

Please let me know if you have feedback about ANY of these resources that you decide to try.

Help and information is out there and yours for the taking, so let’s see you get that website working for you. And of course, if you need any assistance with writing or editing copy for your successful website, I’m here to help.

Filed Under: Content Marketing Ideas

Website Manifesto – I’m taking a stand

May 5, 2008 By Linda Dessau

I write and edit materials for coaches, speakers, mediators and organizers because the world needs you and I want you to succeed.

That’s why I’m taking a stand against websites that are:

UNTARGETED……

C’mon, already! This is one step you simply can’t skip. You can put it off, a little, if you’re new. You may even need to wait until your niche or target market finds YOU. But be on the lookout, know it’s coming, and make it your goal to define your niche as soon as you can.

Andrea Lee, author of Multiple Streams of Coaching Income and co-author of Money, Meaning and Beyond, is co-leading an upcoming tele-summit about the hottest coaching specialties.

UNCHANGING……

If you’re being held captive by your website designer or your website host and you can’t update your content easily or inexpensively, start taking action to make a change – now!

Write a blog, post articles, do expert interviews or share and comment on the latest news.

UNSUCCESSFUL

Here are the TWO KEY THINGS missing from an unsuccessful website:

1. An opportunity to stay in touch with you by signing up for your mailing list. As Sandra De Freitas points out in her upcoming book, unsuccessful websites are like one-way conversations. Don’t let your visitors disappear without establishing an ongoing connection and an opportunity for conversation.

2. Clear, straight-forward instructions for the actions your visitors should take while they’re at your site. Of course, their main action will be to sign-up for your mailing list. And what’s next? If you don’t know, they won’t know. And if you don’t direct them, they won’t do it.

For more simple tips to improve your website, please re-visit my blog post, “Top 5 Ways to Make Your Website Work for You,” and watch for the upcoming post, “Website Help.”

Filed Under: Content Marketing Ideas, Writing Prompts

Amazon’s New Print-on-Demand Policy

April 20, 2008 By Linda Dessau

If you’ve been thinking about selling your self-published book on Amazon, have a look at this story on Angela Hoy’s Writers Weekly website.  Apparently, Amazon is trying to ban any self-publishers who don’t use their own print-on-demand service, BookSurge.

I first heard about the situation in the Aha (Authors Helping Authors) blog. [Update December 11, 2012 – the original blog post is no longer available.] Then, Lynne Klippel mentioned it to me when we were speaking about putting together a flat-rate publishing package for my clients.

One of the biggest benefits of self-publishing your book is that it gives you – the author, the expert – more choices and more automony over the process. Now Amazon is trying to take those choices away.

There are a LOT of other online booksellers out there, and I bet their business is going to be booming as a backlash from this situation.

There’s an online petition with 1,092 signatures and counting (including mine). What about you? Will you sign the petition? Or will you "vote with your feet" and take your book-buying and book-selling business elsewhere?

Filed Under: Content Marketing Ideas, News & Special Offers

WordPress is not just for blogs anymore

April 13, 2008 By Linda Dessau

Stay tuned for my next Client Story, where I’ll be describing my current project editing a how-to book for using WordPress to create a “blogsite.”

It’s been fascinating to learn more about this tool, and I’m definitely convinced! Later this year I’ll be migrating both the Genuine Coaching Services AND the You Talk, I’ll Write websites over to WordPress, along with this blog.

For more about the benefits of WordPress, see what Sandra De Freitas has to say over at the Tech Coach for Coaches blog.

In the meantime, I’d better get back to editing Sandra’s book!

Filed Under: Content Marketing Ideas

Publishing Your Article in a Print Magazine – Anatomy of a Winning Query

March 17, 2008 By Linda Dessau

In my interview with Sharon Crawford, freelance writer, editor and writing instructor, I learned how to "hook" an editor with a story idea – the first step to being published in print.

It all starts with a query – literally asking the question, "so, are you interested?"

Before you even get to that stage, though, take some time to look through a few issues of the magazine that you’re pitching the story to. Visit the website or call to find out whether they accept freelance submissions, and for their submission guidelines.

Sharon recommends that your query be no longer than one page. Here is her breakdown of a winning query, paragraph by paragraph:

Paragraph 1: This is where you really need to hook them in to keep reading. Make sure you offer some kind of quirky, unusual twist on the story you want to tell. Show how your story could tie into a current event, piece of news, research study or societal trend. This paragraph will often end up in your full article.

Paragraph 2: Now, you pitch the specifics, "so, how about an 800-word article about __ (topic)?" List the things you could talk about, with examples, and show the editor you’ve already put some thought and research into it. Point form is appropriate for this section.

Also, show that you’re familiar with their specific publication, and suggest different sections where the article could fit. Talk about why their readers, in particular, would be interested in reading your story. Point out how your story idea matches their editorial schedule.

Paragraph 3: Describe your subject, the person you could interview for the article. That means that before you even sit down to write your query, you need to have chosen someone, spoken to them briefly and they’ve agreed to be interviewed.

You’ll also want to mention any other people you could interview, such as people who know your main subject and can offer a different perspective about them or the experience you’re interviewing them about.

For example, if you’re going to interview someone who has achieved success from hiring a life coach, you could also interview that person’s spouse, boss, colleague or friend to hear about the changes they’ve witnessed from the outside.

Paragraph 4: Why are you the best person to write this article? Here is the place to talk about your credentials, and the personal and professional experiences that make you uniquely positioned to tell this story. Cite examples of any previous articles you’ve published, particularly on the same or similar topics.

Paragraph 5: As you’re closing your query, make it clear that you’re willing to work with the editor’s suggestions. Notice how Sharon suggests you use the word "could" throughout the query. The more open you are to questions, revisions and rewrites, the more likely it is that you’re query will be accepted.

Finally, let the editor know that you’re going to follow up, and when. And by all means, do it! If you show them in the query process that you’re responsible, committed and true to your word, they’ll be more interested in working with you. Deadlines count!

Thanks again to Sharon Crawford (http://www.samcraw.com) for providing this great information!

Filed Under: Attracting Local Clients, Content Marketing Ideas, Social Media, Writing Prompts

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