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More Blogging Benefits, and When to Scrap an Unfinished Post

August 12, 2014 By Linda Dessau

If you want to receive all of my latest posts by email, click here to subscribe to the Blogging Tips newsletter.


Five Ways Blogging Can Boost Your Confidence in Business

In this updated version of an earlier post from Content Mastery Guide, I reiterate some of the benefits of business blogging – particularly how it can support our efforts with networking, sales and marketing. I also added an audio podcast for those who would rather listen than read.

© Elnur - Fotolia.com
© Elnur – Fotolia.com

http://www.linkedin.com/today/post/article/20140810115804-5575229-five-ways-blogging-can-boost-your-confidence-in-business


12 Most Freeing Reasons to Scrap a Blog Post

If an unfinished blog post has stalled your online marketing efforts or soured your enthusiasm for blogging, you have my permission to scrap it – as long as it fits one of the scenarios I outline in my latest guest post for 12 Most.

© Inna Felker - Fotolia.com
© Inna Felker – Fotolia.com

[Update June 17, 2016: The 12 Most site has been taken down, so I’ve republished this post here at Content Mastery Guide: 12 Most Freeing Reasons to Scrap an Unfinished Blog Post]

Filed Under: Benefits of Blogging, CMG Guest Posts, Writing Tips

Top 10 Reasons to Use Internal and External Links on Your Business Blog

August 4, 2014 By Linda Dessau

© Alex White - Fotolia.com
© Alex White – Fotolia.com

Have you ever noticed when reading a blog post online that some words are underlined, or set apart in a different colour? Move your mouse over this text and you’ll discover that these are active hyperlinks that take you to another page – either on the same site (internal links) or a new site (external links).

These types of links aren’t always as obvious as ones that say “Click here” or the ones in a navigation menu or list of products and services, but they are just as important and valuable, and here’s why:

Top 5 benefits of using internal links on your business blog

  1. Gives the reader more useful information about the topic. If you’ve been blogging consistently and staying within a set list of categories, it’s likely some of your earlier posts would be a natural continuation of this one. Linking to these makes it quick and simple for your reader to learn more.
  2. Allows the reader to delve into the elements of particular interest to them. By keeping each post focused on one specific topic, then providing related links for those who want them, you’re putting your reader first and giving them different ways to consume your content.
  3. Encourages people to spend more time on your site. By providing internal links throughout your post, as well as links to related posts at the bottom, you provide ample reasons to stick around. The longer someone stays on your site, the more they get to know you and your business. That familiarity breeds trust and helps guide your ideal customers along the journey to purchasing a product or service.
  4. Reinforces your expertise in the topic. As readers follow your links and explore your previous posts, they will come to appreciate the extent of your knowledge. Even if they don’t click on each link, readers will be accumulating this evidence of your authority.
  5. Improves your search engine ranking. One of the ways Google determines your authority is by the number of pages that link to your blog posts, including from your own site. Search engines want to help their users find quality information. When you link to a blog post from another post with a similar topic and use relevant anchor text (learn more in this post about adding links), it shows Google that your site is a helpful resource about that subject.

Top 5 benefits of using external links on your business blog

  1. Gives your readers other helpful resources besides your blog. If you want to define or explain a concept without taking up more room in your post, add a link where the reader can learn more. Just as with internal links, this gives readers the choice of what topics they want to delve into more deeply.
  2. Positions you as well-connected and informed about your industry. The more quality materials you share, the more people will rely on you to filter through the deluge of online information we all face today. By saving them this time and effort, you immediately boost your value in their lives.
  3. Creates connections with others in your industry. External links are an important way to connect and start conversations with someone you value and admire. In a post about this kind of “link love,” I offer ways to connect with an expert you wrote about, linked to, or mentioned in a blog post.
  4. Keeps your blog fresh. A link, summary or quote from someone else’s blog post can jumpstart or inspire your own content. In some cases, it can be the foundation of your entire post. In this post about content curation, I explain how to create a blog post out of someone else’s content – without plagiarizing.
  5. Respects web etiquette. Unfortunately, plagiarism is rampant online. Some people are unaware that it is not okay to copy and paste someone else’s content – even if you give them credit. Other people simply don’t care about doing the right thing. When you limit the length of your quotes according to “fair use” guidelines and link back to the original post, you’re paying proper homage to the creator.

Do you see how having more links could improve your blog and business? For a detailed guide to using links on your business blog, see this companion post How to Add Blog Post Links That Get Results.

Filed Under: Benefits of Blogging, Blogging Basics, Content Curation

Take Your Blogging on the Road – With Cynthia Morris of Original Impulse

July 30, 2014 By Linda Dessau

When you travel, you don’t have to take a vacation from blogging. This post will help you harness the creative power of travel to keep your blogging schedule on track.

take-blogging-on-the-road-with-cynthia-morris

I recently wrote a post for SteamFeed about two business blogging power tools. One was the idea catcher, a place to capture the juicy gems that might become your next blog post.

Many people find that traveling naturally unleashes fresh ideas for blogging. Some may fit into your existing editorial calendar (the other power tool I recommended in the SteamFeed post), but if you’re anything like me, traveling tends to inspire a complete overhaul. All of a sudden I have new categories, new plans for the upcoming quarter or year, and a new understanding of my ideal reader.

There’s just something about traveling that gets those creative wheels rolling. If there’s anyone who understands this, it’s Cynthia Morris. Cynthia is an author, coach and artist who is dedicated to the fullest creative expression for both herself and others. We met as co-leaders of a special interest group for creativity coaches, many moons ago.

I asked Cynthia about her experiences with travel, idea generation, and the creative process.

Why do you think we get so many new ideas when we travel?

Cynthia: When we are in our familiar home environment, we grow accustomed to the things and routines around us. We begin to visually and sensually edit out all that known information about the way things look, smell, taste and feel.

On a trip, we experience thousands of impressions every day. Every turn offers something new and surprising.

The element of surprise is vital to creativity. We love new associations and random, unexpected encounters. Think of humor – it relies on the unexpected to move us and make us laugh.

When we step out of our normal routine and away from our usual tasks and obligations, we open up space for new ideas. Match that with all the new impressions and travel is a perfect blend for the creative.

How should we organize or filter our ideas when traveling – or should we?

Cynthia: Every trip has its own agenda. Some trips aren’t meant for thinking or idea-generation. (Though it’s hard to avoid!) Most satisfied creative people have a system for capturing their ideas, whether it’s in analogue or digital form.

I personally use an illustrated journal to capture moments of my trip in a visual form. I reserve a page in the back of my notebook called Flashes of Inspiration. Whenever I have one of those ‘when I get home, I should…’ moments, I put it on that page. It’s fun to go back to it post-trip to see if I actually followed through on the inspiration. Usually, I do, which makes a good case for capturing action items in one place!

How do you combine art and writing to capture and develop your ideas?

cynthia-morris-illustrated-notebook

Cynthia: Great question! I used to fill notebooks with long written passages. But when I traveled that became cumbersome and not fun. So I began adding illustrations and color to my pages, also gluing in scraps of paper that I found along the way.

For my creativity workshops, I use several ways to quickly and easily capture things in writing. One example is the haiku. This short form of poetry can serve as a sort of verbal snapshot, taking you back to a specific moment in your travels. Much more fun and easy to access than a long narrative.

So, using brief written capture methods and drawings together on a page is my favorite way to use images and words to tell little stories of my trip.

You mentioned that on your upcoming sabbatical you plan to spend some time “screen-side” everyday, but most of your time creating. How do you maintain that balance when there are always so many interesting things to look at online?

cynthia-morris-motorcycle

Cynthia: I love the world online and there’s plenty of inspiration to be had there. But at the end of the day, most of it is second-hand, curated, navigated inspiration.

Nothing beats the surprise and wonder of life in the real world. The encounters that I have when wandering around with little agenda are often way more powerful than anything I have planned.

In general I prefer my online time to be focused on making and connecting. I’m less inclined to wander and look for inspiration there. Seeing more things online usually leads to more overwhelm in a way that real world stimulus doesn’t.

So when traveling it’s much easier for me to want to be out in the city exploring than inside facing a screen.

When you come back from your trip, be sure to transfer your ideas to your editorial calendar and/or talk them over with your blogging team. Don’t waste all that real world inspiration! For more wisdom from Cynthia, see How to Make Any Space a Blogging Retreat Destination or visit her at Original Impulse and learn how she can help you .

cynthia-morris-cup

Filed Under: Blog, Blog Topic Ideas, Expert Interviews

Two Business Blogging Power Tools You Need to Be Using

July 11, 2014 By Linda Dessau

If you want to receive all of my latest posts by email, click here to subscribe to the weekly Blogging Tips newsletter.


Do you feel like your business blogging is hit-or-miss, with more misses than hits? In my latest post for SteamFeed, I introduce two systems that work beautifully together to hone your blogging efforts and produce better results.

The editorial calendar puts a structure around how blogging will achieve your business’s marketing goals, by plotting out exactly how and when you’ll produce relevant content for your audience.

Once that structure is in place, your mind is free to look for real-life examples, questions, stories and topics to fill out your calendar. Idea catchers help you quickly and efficiently capture those ideas so you never have to start blogging from a blank screen again.

© xalanx - Fotolia.com
© xalanx – Fotolia.com

Business Blogging Power Tools: Editorial Calendars and Idea Catchers

http://www.steamfeed.com/business-blogging-power-tools-editorial-calendars-idea-catchers/

Filed Under: Blog Planning, Blogging Basics, Blogging Consistently, CMG Guest Posts

Before You Share a Link on Social Media, Answer These Five Questions

July 2, 2014 By Linda Dessau

Content curation is an excellent way to extend your reach on social media. By consistently and strategically sharing the right kinds of links, you can:

  • Build your personal brand (reputation) as an expert in a topic
  • Be more active and visible on social media
  • Enhance your relationships by being helpful

But wait!

time out before sharing a link
© vgstudio – Fotolia.com

Can sharing the wrong links in the wrong way detract from your social media activity and damage your reputation? Yes, absolutely! That’s why I encourage you to review these five questions before you share a link. If you can’t answer yes to every one, head back to the drawing board and review your curation strategy.

  1. Is this a topic your prospective clients care about? First and foremost your goal is to help, inspire, enlighten, educate or entertain the people in your network – and the best links will accomplish all five!
  2. Does this link reinforce your expertise, resourcefulness and connectivity in your industry? Everything you post is a reflection on you and/or your business. When you limit your curation to a set list of topics, you become a trusted source of information about those issues.
  3. Have you read or skimmed the entire article? If this is a site you’re not familiar with, click around a bit to ensure it’s one you want to be associated with. If this is someone you already know and trust, be familiar enough with the content to reply to any comments from your network.
  4. Have you added your own text? This could be a quote from the article, an opinion about the topic, a summary of what’s included, or the reason you think it is worth reading.
  5. Have you given credit to the original source? Including the personal or company name (“tagging” them on each specific social media site) increases your credibility, and notifies the author you’ve shared their content. You may even want to go the extra mile and tag the person who helped you discover the link.

BONUS question: Have you used smart scheduling tools to spread your links throughout the day and week? If you’re silent all week and then bombard your stream with several links in a row, fewer people will see them (and those who do may be annoyed). Use Buffer or Hootsuite to take out the guesswork and make the most of your precious time.

Want to curate content the right way? Try our content curation services!

Which of these questions will most change the way you’ve been sharing links? Please let me know how your network responds!


Podcast version

Would you rather listen than read? Use the audio player below to listen to this post.

Listen now:


MP3 File

Filed Under: CMG Guest Posts, Content Curation, Social Media

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